Google Ads Shopping case studies
Google Ads Shopping · Put your knowledge to work in context.
The Google Ads Shopping certification is a Google product certification offered through Skillshop, Google's own e-learning platform. Skillshop lists Google Ads Shopping alongside Google Ads Search, Display, Measurement, Video, Apps, and Discovery as one of the Google Ads learning and certification areas, and describes its courses as designed by Google product experts with self-paced study leading to product certification. The Google Ads Shopping case studies are 5 cases and about 3,181 words.
1Missing GTINs, Bundles, and a Corrupted Custom Label
A specialty home-goods retailer has 4,200 active SKUs in Merchant Center. Diagnostics flag 1,650 items for missing GTIN: roughly 700 are multipacks and curated bundles that genuinely have no manufacturer GTIN, while the other 950 are single house-brand items whose manufacturer does publish a GTIN that the feed simply omits.
851 words, about 4 min2Three Shopping Campaigns, One Overlapping Product Set
A single Merchant Center feed supplies three standard Shopping campaigns in the same country and currency: 'Brand-Exact' (priority High, manual CPC max 0.40, 90/day), 'All Products' (priority Medium, tROAS 500%, 1,400/day) and 'Clearance' (priority Low, manual CPC max 0.55, 350/day). All three contain the same 380 clearance SKUs, because nobody excluded them when the clearance campaign launched.
556 words, about 3 min3Budget-Limited Shopping, Thin Creative, 31% Brand Revenue
An online furniture retailer spends $18,000/month on one standard Shopping campaign with tROAS 450%. Over the last 90 days it returned 520%, but the campaign was budget-limited on 19 of 90 days and holds 68% search impression share on non-brand queries.
535 words, about 3 min4810 Disapprovals During a Three-Week Promotion
An electronics merchant has 6,800 SKUs in Merchant Center. Two weeks into a three-week promotion, 810 items are disapproved: 520 for 'Price mismatch' and 290 for 'Availability mismatch'.
648 words, about 3 min5A 4.5x ROAS Channel That May Be Losing Money
An outdoor-gear retailer runs one standard Shopping campaign with tROAS 400% and a 12,000 monthly budget. Last 30 days by category: Tents - revenue 90,000, gross margin 8%, ROAS 620%; Packs - revenue 25,000, margin 42%, ROAS 280%; Stoves - revenue 60,000, margin 15%, ROAS 400%.
591 words, about 3 min