Google Analytics (GA4) case studies
Google Analytics (GA4) · Put your knowledge to work in context.
The Google Analytics certification is a Google-issued credential delivered through Skillshop, Google's own e-learning platform. Skillshop describes it as part of its Google Marketing Platform catalog, where learners "Learn Google's measurement tools to help grow your business through intelligent data collection and analysis." The credential is aimed at marketers, analysts, and business owners who use Google Analytics day to day and want a verifiable signal of competence. Because Skillshop frames its certifications as something you earn after self-paced training "designed by Google product experts," the intended path is to complete the Google Analytics courses in Skillshop and then sit the associated assessment. This page is an independent study guide; it is not affiliated with, endorsed by, or sponsored by Google, and the official Skillshop course and assessment remain the authoritative source for what is tested. The Google Analytics (GA4) case studies are 5 cases and about 3,341 words.
1Thresholding, '(other)', and a Demographic Remarketing Audience
Northline Supply runs a Shopify storefront on a single GA4 web data stream. Monthly traffic is about 62,000 active users, and the property collects ecommerce events.
677 words, about 3 min2Key Events, Double Submits, and Google Ads Conversion Counting
BrightPath Software sells demo bookings. Its GA4 property marks generate lead as a key event, fired when the demo form's thank-you page loads.
656 words, about 3 min3BigQuery Export vs UI Revenue: Modeled Conversions and Timezone
Meridian Home is an ecommerce brand with GA4 and BigQuery export. The analytics engineer queries events for April, filters event name = 'purchase' , sums ecommerce.purchase revenue , and gets 412,000.
628 words, about 3 min4Consent Mode v2, Tag Order, and a Post-Enforcement Conversion Drop
Luma Health operates in the EU and UK. After enforcing Consent Mode v2 in March, its GA4 property shows a 28% drop in purchase key events and Google Ads shows a 31% drop in imported conversions.
689 words, about 3 min5Cross-Domain Tracking Through a Vendor Booking Engine and Payment Provider
Voyage Trails runs a marketing site at www.voyagetrails.com and a booking engine at book.voyagetrails.com. The booking engine is a subdomain but is built and hosted by a vendor.
691 words, about 3 min