Google Data Analytics study plan
Google Data Analytics · Give each week a clear focus.
8 weeks · About 7 hours per week
Foundations: Data, Data, Everywhere
Define data analytics and distinguish the four types of analysis (descriptive, diagnostic, predictive, prescriptive) using one original example of each
Map the six phases of the data analysis process (Ask, Prepare, Process, Analyze, Share, Act) onto a workflow you could run on a real dataset
Compare structured and unstructured data, listing three concrete examples of each from your own work or study context
Differentiate the roles of data analyst, data scientist, and data engineer in a side-by-side comparison
Your checkpoint
A one-page glossary of 20 core course terms written in your own words, each with a definition and an original example.
Ask Questions to Make Data-Driven Decisions
Convert two vague business questions into SMART, measurable questions with defined metrics and time frames
Identify the stakeholders for a hypothetical project and draft five interviewing questions that surface their real objectives
Distinguish quantitative from qualitative data and justify a data source choice for a stated question
Apply the five-whys technique and a gap analysis to a sample problem statement
Your checkpoint
A one-page project brief containing one SMART question, a named stakeholder list with their objectives, and a documented data-sourcing approach.
Prepare Data for Exploration
Compare primary versus secondary and internal versus external data sources, then justify a selection for a given question
Apply a data-ethics checklist covering consent, privacy, ownership, and bias to a hypothetical dataset
Write eight SQL queries against a public sample database using SELECT, WHERE, ORDER BY, GROUP BY, and JOIN
Evaluate a dataset's structure, metadata, and organization, and list three improvements for reproducibility
Your checkpoint
A saved .sql file of eight working queries run against a public sample database, plus a half-page source-evaluation memo.
Process Data from Dirty to Clean
Diagnose and correct five common data errors: duplicates, missing values, inconsistent formats, outliers, and typos
Apply spreadsheet functions (TRIM, CLEAN, text splitting, lookups, pivot tables) to standardize a messy dataset
Verify data cleanliness with sort, filter, and count checks before and after each fix
Document every modification so another analyst could reproduce the cleaned file
Your checkpoint
A cleaned dataset paired with a before/after change log recording each fix, the number of records affected, and a one-paragraph summary.
Analyze Data to Answer Questions
Organize a dataset using sorting, filtering, and pivot tables to expose patterns relevant to a business question
Write aggregate SQL queries (COUNT, SUM, AVG, GROUP BY, HAVING) that answer three specific questions
Calculate and interpret descriptive statistics (mean, median, mode, range, standard deviation) for a chosen variable
Distinguish correlation from causation and critique three misleading statistical claims
Your checkpoint
A one-to-two-page analysis memo answering three business questions, with supporting query output and summary statistics pasted in.
Share Data Through the Art of Visualization
Match five different data stories to appropriate chart types and justify each selection in one sentence
Build a three-chart dashboard in a spreadsheet tool or Tableau Public with a shared, clearly labeled data source
Apply design principles: remove chart junk, label axes and units, use consistent color, and write an action-oriented headline
Structure a five-slide narrative that moves from the original question to a recommendation
Your checkpoint
A published or exported visualization containing at least three linked charts, accompanied by a five-slide deck ending in a stated recommendation.
Introduction to Data Analysis Using Python
Write Python fundamentals from scratch: variables, lists, dictionaries, conditionals, loops, and functions
Load a CSV with pandas and inspect it using head(), info(), shape, and describe()
Clean a DataFrame by handling missing values, converting types, filtering rows, and creating a derived column
Produce a grouped summary table and render at least two charts with pandas or matplotlib
Your checkpoint
A runnable Jupyter notebook that loads a public dataset, cleans it, computes grouped summaries, and displays two labeled charts.
Data Analytics Capstone Project: Complete a Case Study & Foundations: Data, Data, Everywhere & Process Data from Dirty to Clean
Select a public dataset and execute the full Ask, Prepare, Process, Analyze, Share, Act cycle end to end
Document each phase so a reviewer can reproduce every step from raw data to final chart
Present a five-slide case study that answers your original business question with a data-backed recommendation
Complete a timed full-length practice exam and rework every missed item until you can explain the correct answer
Your checkpoint
A complete capstone package: raw and cleaned data, a reproducible notebook or spreadsheet, a five-slide presentation, and a one-page written report.
Milestones
Week 2: Explain all six analysis phases and deliver a SMART project brief without consulting notes; score at least 80% on a 15-question self-quiz covering domains 1 and 2.
Week 4: Run eight working SQL queries unaided and finish a cleaned dataset whose change log lets you reconstruct the original file; score at least 80% on a 25-question practice set covering domains 1 through 4.
Week 6: Produce a three-chart dashboard and a five-slide narrative that a non-technical reader can follow from question to recommendation; score at least 80% on a 20-question practice set covering domains 5 and 6.
Week 8: Submit the full capstone package and pass a timed full-length practice exam at 85% or higher, with written explanations for every previously missed item.