Google Data Analytics study materials
Google Data Analytics study resources

Google Data Analytics study plan

Google Data Analytics · Give each week a clear focus.

8 weeks · About 7 hours per week

Week 1

Foundations: Data, Data, Everywhere

  • Define data analytics and distinguish the four types of analysis (descriptive, diagnostic, predictive, prescriptive) using one original example of each

  • Map the six phases of the data analysis process (Ask, Prepare, Process, Analyze, Share, Act) onto a workflow you could run on a real dataset

  • Compare structured and unstructured data, listing three concrete examples of each from your own work or study context

  • Differentiate the roles of data analyst, data scientist, and data engineer in a side-by-side comparison

Your checkpoint

A one-page glossary of 20 core course terms written in your own words, each with a definition and an original example.

Week 2

Ask Questions to Make Data-Driven Decisions

  • Convert two vague business questions into SMART, measurable questions with defined metrics and time frames

  • Identify the stakeholders for a hypothetical project and draft five interviewing questions that surface their real objectives

  • Distinguish quantitative from qualitative data and justify a data source choice for a stated question

  • Apply the five-whys technique and a gap analysis to a sample problem statement

Your checkpoint

A one-page project brief containing one SMART question, a named stakeholder list with their objectives, and a documented data-sourcing approach.

Week 3

Prepare Data for Exploration

  • Compare primary versus secondary and internal versus external data sources, then justify a selection for a given question

  • Apply a data-ethics checklist covering consent, privacy, ownership, and bias to a hypothetical dataset

  • Write eight SQL queries against a public sample database using SELECT, WHERE, ORDER BY, GROUP BY, and JOIN

  • Evaluate a dataset's structure, metadata, and organization, and list three improvements for reproducibility

Your checkpoint

A saved .sql file of eight working queries run against a public sample database, plus a half-page source-evaluation memo.

Week 4

Process Data from Dirty to Clean

  • Diagnose and correct five common data errors: duplicates, missing values, inconsistent formats, outliers, and typos

  • Apply spreadsheet functions (TRIM, CLEAN, text splitting, lookups, pivot tables) to standardize a messy dataset

  • Verify data cleanliness with sort, filter, and count checks before and after each fix

  • Document every modification so another analyst could reproduce the cleaned file

Your checkpoint

A cleaned dataset paired with a before/after change log recording each fix, the number of records affected, and a one-paragraph summary.

Week 5

Analyze Data to Answer Questions

  • Organize a dataset using sorting, filtering, and pivot tables to expose patterns relevant to a business question

  • Write aggregate SQL queries (COUNT, SUM, AVG, GROUP BY, HAVING) that answer three specific questions

  • Calculate and interpret descriptive statistics (mean, median, mode, range, standard deviation) for a chosen variable

  • Distinguish correlation from causation and critique three misleading statistical claims

Your checkpoint

A one-to-two-page analysis memo answering three business questions, with supporting query output and summary statistics pasted in.

Week 6

Share Data Through the Art of Visualization

  • Match five different data stories to appropriate chart types and justify each selection in one sentence

  • Build a three-chart dashboard in a spreadsheet tool or Tableau Public with a shared, clearly labeled data source

  • Apply design principles: remove chart junk, label axes and units, use consistent color, and write an action-oriented headline

  • Structure a five-slide narrative that moves from the original question to a recommendation

Your checkpoint

A published or exported visualization containing at least three linked charts, accompanied by a five-slide deck ending in a stated recommendation.

Week 7

Introduction to Data Analysis Using Python

  • Write Python fundamentals from scratch: variables, lists, dictionaries, conditionals, loops, and functions

  • Load a CSV with pandas and inspect it using head(), info(), shape, and describe()

  • Clean a DataFrame by handling missing values, converting types, filtering rows, and creating a derived column

  • Produce a grouped summary table and render at least two charts with pandas or matplotlib

Your checkpoint

A runnable Jupyter notebook that loads a public dataset, cleans it, computes grouped summaries, and displays two labeled charts.

Week 8

Data Analytics Capstone Project: Complete a Case Study & Foundations: Data, Data, Everywhere & Process Data from Dirty to Clean

  • Select a public dataset and execute the full Ask, Prepare, Process, Analyze, Share, Act cycle end to end

  • Document each phase so a reviewer can reproduce every step from raw data to final chart

  • Present a five-slide case study that answers your original business question with a data-backed recommendation

  • Complete a timed full-length practice exam and rework every missed item until you can explain the correct answer

Your checkpoint

A complete capstone package: raw and cleaned data, a reproducible notebook or spreadsheet, a five-slide presentation, and a one-page written report.

Milestones

Week 2: Explain all six analysis phases and deliver a SMART project brief without consulting notes; score at least 80% on a 15-question self-quiz covering domains 1 and 2.

Week 4: Run eight working SQL queries unaided and finish a cleaned dataset whose change log lets you reconstruct the original file; score at least 80% on a 25-question practice set covering domains 1 through 4.

Week 6: Produce a three-chart dashboard and a five-slide narrative that a non-technical reader can follow from question to recommendation; score at least 80% on a 20-question practice set covering domains 5 and 6.

Week 8: Submit the full capstone package and pass a timed full-length practice exam at 85% or higher, with written explanations for every previously missed item.