HubSpot Content Marketing case studies
HubSpot Content Marketing · Put your knowledge to work in context.
The HubSpot Content Marketing Certification is a free, online certification course offered through HubSpot Academy. It is designed for small business owners seeking to drive organic reach, content marketers looking to upscale skills in SEO, content strategy, and quality content creation, and individuals interested in getting certified in content marketing. The course covers two main domains: Content Marketing and Search Engine Optimization (SEO), with lessons on storytelling, building a content creation framework, planning a long-term content strategy, generating content ideas, creating quality blog content, repurposing content, topic clusters and pillar pages, video marketing strategy, guest blogging powered by SEO, promoting content, and measuring and analyzing content. The total course duration is 8 hours and 23 minutes, spread across 14 lessons. The HubSpot Content Marketing case studies are 5 cases and about 4,063 words.
1The 340-Post Blog That Sells the Old Product
Brightwell is a B2B scheduling SaaS sold to dental practices with 2–15 chairs. Its blog holds 340 posts published over five years by three different agencies.
890 words, about 4 min2Three Pages, One Query, Rotating Rankings
Copperline is a residential HVAC company serving a metro area of 1.1 million people. Three URLs compete for the query 'AC repair [city]': /ac-repair (position 9), /services/air-conditioning-repair (position 12), and a 2021 blog post titled '5 Signs Your AC Needs Repair' (position 14).
868 words, about 4 min32,400 Downloads a Month and Sales Still Complains
Ledgerline sells accounting software to nonprofits, average contract value $4,800, with a 45-day sales cycle. Its main lead magnet is a 40-page 'Nonprofit Financial Health Checklist' gated behind a form requiring name, work email, organization name, organization size, and phone.
760 words, about 4 min4Moving 900 Blog URLs Three Weeks Before a Launch
Tallyfin is a B2B finance SaaS. Its blog sits on blog.tallyfin.com with 900 URLs and drives 68% of organic sessions and 41% of organic-sourced trials.
886 words, about 4 min5First-Touch Says 3% While Sales Quotes the Research
Halcyon sells HR software to mid-market companies. Fourteen months ago its three-person content team built a topic cluster around employee retention: one pillar page, 22 cluster posts, and three gated assets.
659 words, about 3 min