HubSpot Digital Advertising Certification case studies
HubSpot Digital Advertising Certification · Put your knowledge to work in context.
The HubSpot Academy Digital Advertising Certification is a free, online certification course that teaches you how to plan, build, and evaluate paid advertising campaigns. According to HubSpot Academy, the course runs 3 hours 48 minutes and is aimed at small business owners who want to sharpen their digital advertising knowledge to drive buyer conversions, advertising and marketing professionals refining conversion strategies and tactics, and individuals interested in developing digital advertising skills. The HubSpot Digital Advertising Certification case studies are 5 cases and about 3,576 words.
1The B2B Pipeline That Last-Click Lied About
A 14-person B2B SaaS company selling a compliance workflow tool to mid-market manufacturers has just hired its first demand-gen manager. Annual contract value is 28,000, the sales cycle runs 90 to 120 days, and the founder has committed 45,000 per month to paid media for two quarters with one condition: pipeline must be visible by week six.
728 words, about 4 min2One Campaign for a Two-Month Replenishment Cycle
A direct-to-consumer skincare brand sells a 54 moisturizer with a 60-day replenishment cycle. Blended return on ad spend is 1.9, new-customer cost per acquisition is 41 against a $30 target, and 90-day repeat purchase rate is 38%.
699 words, about 3 min3Stable Clicks, Falling Bookings at a Six-Location HVAC Company
A regional HVAC and plumbing company runs six service locations on 18,000 per month of Meta ads plus 12,000 on Google Local Services Ads and search. Meta is split into two campaigns: one broad and one interest-stacked targeting homeowners aged 35 to 65 with home-improvement interests.
730 words, about 4 min4The Branded Search Budget Everyone Wants to Cut
An e-commerce retailer spends $250,000 per month on Google Ads: 60% Performance Max, 15% branded search, and 25% non-brand search. Performance Max runs at a 400% target return on ad spend and is actually delivering 520%.
720 words, about 4 min5Cheap Impressions, Unclear Brand Impact
A national pet-supply brand spends 120,000 per month on open-market programmatic display through a demand-side platform. Average CPM is 1.80, measured viewability is 41%, and an outside audit found that 62% of impressions served on sites flagged as made-for-advertising.
699 words, about 3 min