HubSpot Sales study materials
HubSpot Sales study resources

HubSpot Sales study plan

HubSpot Sales · Give each week a clear focus.

8 weeks · About 6 hours per week

Week 1

Sales Hub software

  • Map every Sales Hub object and navigation area (contacts, companies, deals, tasks, inbox, reports) by building a labeled diagram from the product UI

  • Configure a sandbox portal with users, teams, and permission sets that mirror a two-tier sales org

  • Create and customize record properties for contacts, companies, and deals, including field types and required flags

  • Build one saved view per object and explain in writing which filters each view uses and why

Your checkpoint

A one-page Sales Hub object map plus a screenshot-free written summary of the sandbox configuration (users, teams, permissions, custom properties).

Week 2

Sales Hub software

  • Set up connected email and calendar, then verify logging and tracking behavior on outbound messages

  • Configure templates, snippets, documents, and meetings links, and attach each to the correct workflow step type

  • Build a task queue and sequence of follow-up tasks, then document how task priority and due dates drive daily execution

  • Configure notification settings and explain which events should alert a rep versus a manager

  • Draft a short admin checklist for onboarding a new rep into Sales Hub

Your checkpoint

A rep onboarding checklist covering inbox, templates, meetings, tasks, and notifications, validated against the sandbox.

Week 3

Pipeline and deal management

  • Define pipeline stages with explicit exit criteria and required properties per stage

  • Configure deal properties that drive forecasting, including amount, close date, and deal type

  • Create automation rules that advance or flag deals when stage criteria are unmet

  • Design a forecast category scheme and map each pipeline stage to a category

Your checkpoint

A written pipeline design document listing every stage, its exit criteria, required properties, and automation rules.

Week 4

Pipeline and deal management

  • Build a deal-stage automation that creates tasks and logs activity when a deal enters a stage

  • Construct a dashboard showing pipeline value by stage, win rate, and average deal age

  • Configure deal rotting or stale-deal alerts and justify the thresholds chosen

  • Simulate ten deals moving through the pipeline and record where the automation fired correctly or failed

  • Write a deal-desk playbook covering discount approval and closed-lost handling

Your checkpoint

A working pipeline dashboard plus a deal-desk playbook, with a simulation log of ten test deals.

Week 5

Smart CRM and customer data

  • Design a contact and company property schema that avoids duplicate fields and enforces data types

  • Configure lifecycle stages and lead statuses, and document the transition rule between each

  • Build list segmentation using property filters, activity filters, and association filters

  • Set up deduplication rules and a merge procedure for contacts and companies

  • Define a data hygiene policy covering required fields, stale record review, and ownership

Your checkpoint

A CRM data dictionary listing every custom property, its type, owner, and lifecycle transition rules.

Week 6

Prospecting and outreach automation

  • Build a prospecting sequence with at least four touches across email, call task, and LinkedIn task

  • Configure enrollment criteria and unenrollment triggers that prevent contacting opted-out or active-customer records

  • Set up email tracking, open and click signals, and explain how those signals feed lead scoring

  • Create a lead scoring model that combines fit properties and engagement signals with explicit thresholds

  • Draft three message templates with personalization tokens and document which tokens require fallback values

Your checkpoint

A complete, testable outreach sequence with enrollment rules, scoring thresholds, and three templates.

Week 7

Prospecting and outreach automation & Pipeline and deal management

  • Run the sequence against a seeded test list and measure delivery, open, reply, and task completion

  • Build a report that connects sequence activity to deals created and pipeline generated

  • Diagnose and fix two failure modes found in the test run, such as broken tokens or missed unenrollment

  • Refine stage exit criteria based on what the outreach data revealed about buyer behavior

  • Document a weekly rep routine that ties prospecting activity to pipeline review

Your checkpoint

An outreach performance report with before-and-after fixes and a documented weekly rep routine.

Week 8

Sales Hub software & Pipeline and deal management & Prospecting and outreach automation & Smart CRM and customer data

  • Audit the sandbox against a checklist of every domain and close configuration gaps

  • Retake a timed practice set per domain and log every missed concept with its root cause

  • Rebuild two weak configurations from memory without referencing notes

  • Write a one-page decision guide mapping common sales scenarios to the correct Sales Hub feature

  • Summarize the ten concepts most likely to be tested and state each in one sentence

Your checkpoint

A gap-closure log with each missed concept, the correction made, and a dated re-test result.

Milestones

Week 2: Can configure a new rep end to end in the sandbox without notes and explain each setting's effect on logging and task execution.

Week 4: Can explain every pipeline stage's exit criteria and required properties, and demonstrate that the dashboard updates correctly when a test deal advances.

Week 6: Can build a sequence with enrollment and unenrollment rules and justify each scoring threshold against a stated buyer behavior.

Week 8: Score at least 80 percent on a timed mixed-domain practice set and show a gap-closure log with no unresolved items.