HubSpot Sales study plan
HubSpot Sales · Give each week a clear focus.
8 weeks · About 6 hours per week
Sales Hub software
Map every Sales Hub object and navigation area (contacts, companies, deals, tasks, inbox, reports) by building a labeled diagram from the product UI
Configure a sandbox portal with users, teams, and permission sets that mirror a two-tier sales org
Create and customize record properties for contacts, companies, and deals, including field types and required flags
Build one saved view per object and explain in writing which filters each view uses and why
Your checkpoint
A one-page Sales Hub object map plus a screenshot-free written summary of the sandbox configuration (users, teams, permissions, custom properties).
Sales Hub software
Set up connected email and calendar, then verify logging and tracking behavior on outbound messages
Configure templates, snippets, documents, and meetings links, and attach each to the correct workflow step type
Build a task queue and sequence of follow-up tasks, then document how task priority and due dates drive daily execution
Configure notification settings and explain which events should alert a rep versus a manager
Draft a short admin checklist for onboarding a new rep into Sales Hub
Your checkpoint
A rep onboarding checklist covering inbox, templates, meetings, tasks, and notifications, validated against the sandbox.
Pipeline and deal management
Define pipeline stages with explicit exit criteria and required properties per stage
Configure deal properties that drive forecasting, including amount, close date, and deal type
Create automation rules that advance or flag deals when stage criteria are unmet
Design a forecast category scheme and map each pipeline stage to a category
Your checkpoint
A written pipeline design document listing every stage, its exit criteria, required properties, and automation rules.
Pipeline and deal management
Build a deal-stage automation that creates tasks and logs activity when a deal enters a stage
Construct a dashboard showing pipeline value by stage, win rate, and average deal age
Configure deal rotting or stale-deal alerts and justify the thresholds chosen
Simulate ten deals moving through the pipeline and record where the automation fired correctly or failed
Write a deal-desk playbook covering discount approval and closed-lost handling
Your checkpoint
A working pipeline dashboard plus a deal-desk playbook, with a simulation log of ten test deals.
Smart CRM and customer data
Design a contact and company property schema that avoids duplicate fields and enforces data types
Configure lifecycle stages and lead statuses, and document the transition rule between each
Build list segmentation using property filters, activity filters, and association filters
Set up deduplication rules and a merge procedure for contacts and companies
Define a data hygiene policy covering required fields, stale record review, and ownership
Your checkpoint
A CRM data dictionary listing every custom property, its type, owner, and lifecycle transition rules.
Prospecting and outreach automation
Build a prospecting sequence with at least four touches across email, call task, and LinkedIn task
Configure enrollment criteria and unenrollment triggers that prevent contacting opted-out or active-customer records
Set up email tracking, open and click signals, and explain how those signals feed lead scoring
Create a lead scoring model that combines fit properties and engagement signals with explicit thresholds
Draft three message templates with personalization tokens and document which tokens require fallback values
Your checkpoint
A complete, testable outreach sequence with enrollment rules, scoring thresholds, and three templates.
Prospecting and outreach automation & Pipeline and deal management
Run the sequence against a seeded test list and measure delivery, open, reply, and task completion
Build a report that connects sequence activity to deals created and pipeline generated
Diagnose and fix two failure modes found in the test run, such as broken tokens or missed unenrollment
Refine stage exit criteria based on what the outreach data revealed about buyer behavior
Document a weekly rep routine that ties prospecting activity to pipeline review
Your checkpoint
An outreach performance report with before-and-after fixes and a documented weekly rep routine.
Sales Hub software & Pipeline and deal management & Prospecting and outreach automation & Smart CRM and customer data
Audit the sandbox against a checklist of every domain and close configuration gaps
Retake a timed practice set per domain and log every missed concept with its root cause
Rebuild two weak configurations from memory without referencing notes
Write a one-page decision guide mapping common sales scenarios to the correct Sales Hub feature
Summarize the ten concepts most likely to be tested and state each in one sentence
Your checkpoint
A gap-closure log with each missed concept, the correction made, and a dated re-test result.
Milestones
Week 2: Can configure a new rep end to end in the sandbox without notes and explain each setting's effect on logging and task execution.
Week 4: Can explain every pipeline stage's exit criteria and required properties, and demonstrate that the dashboard updates correctly when a test deal advances.
Week 6: Can build a sequence with enrollment and unenrollment rules and justify each scoring threshold against a stated buyer behavior.
Week 8: Score at least 80 percent on a timed mixed-domain practice set and show a gap-closure log with no unresolved items.