HubSpot SEO II Certification case studies
HubSpot SEO II Certification · Put your knowledge to work in context.
The HubSpot SEO II Certification is an advanced, multiple-choice credential for practitioners who already handle the fundamentals of search engine optimization and want to demonstrate deeper strategic and technical skill. It suits in-house SEO specialists, content marketers, agency consultants, and web managers responsible for organic growth on sites built or managed in HubSpot or comparable platforms. The exam is weighted evenly across five domains: SEO Strategy and Site Architecture, Keyword Research and Content Planning, On-Page SEO and Content Optimization, Technical SEO and Crawlability, and Reporting, Analytics, and Measurement. Each domain carries roughly twenty percent of the scored content, so candidates should expect a balanced mix of planning, execution, diagnostics, and measurement rather than a narrow focus on one specialty. The HubSpot SEO II Certification case studies are 5 cases and about 3,432 words.
1Consolidating a Bloated Blog After a Subdomain Migration
Horizon HR, a B2B HR platform, moved its blog from blog.horizonhr.com to horizonhr.com/learn/ six months ago. The team redirected every old URL 1:1, kept all 3,800 posts live, and left 1,100 tag pages and 240 author archive pages indexable.
778 words, about 4 min2Reallocating a Thin Content Pipeline in B2B Fintech
Ledgerly, a B2B accounting automation platform, has 300 blog posts and publishes eight new posts a month. Its keyword spreadsheet contains 1,400 terms, sorted by monthly volume.
694 words, about 3 min3Fixing Cannibalization and Weak CTR on a 3PL Service Page
Northwind Warehousing provides third-party logistics. Its service page /services/warehouse-management/ targets 'warehouse management services' (2,900 searches/mo, KD 48).
685 words, about 3 min4Crawl Budget and Indexation in a 180,000-Listing Marketplace
TradeLot is a B2B equipment marketplace with 180,000 active listings and 2.3 million URLs in Google's index. Sellers can filter by brand, condition, year, location, and price, generating parameter URLs like /listings?brand=cat&condition=used&page=3.
649 words, about 3 min5Reconciling a GA4 Collapse With CRM Growth
Verdant Analytics sells subscription software. After implementing Consent Mode v2 in March, GA4 reports organic conversions down 31% month over month, while GSC shows organic clicks up 6% and the CRM shows 14% more inbound demo requests from organic landing pages.
626 words, about 3 min