HubSpot SEO Certification case studies
HubSpot SEO Certification · Put your knowledge to work in context.
The AEO Fundamentals certification is a free HubSpot Academy course about answer engine optimization - earning visibility in traditional search results and in AI-powered answer engines at the same time. HubSpot describes the course as 2 hr 20 min of instruction, tagged under Artificial Intelligence, delivered across seven lessons that run from a 3-minute welcome through a 42-minute session on optimizing for AI citations. The HubSpot SEO Certification case studies are 5 cases and about 3,497 words.
1The SaaS Dashboard That Lost Clicks but Gained Mentions
FlowLedger is an $18M ARR B2B SaaS company selling accounts-payable automation. Six months ago, 62% of its non-branded organic sessions landed on a cluster of “how to reconcile vendor statements” guides.
541 words, about 3 min2The Multi-Location Clinic That AI Could Not Pin Down
Northline Health operates 14 clinics across three states and six service lines, including urgent care and primary care. Its new AEO initiative is prompted by a problem: when patients ask an AI assistant “Does Northline accept Medicaid?” or “Which Northline clinic is open Sunday?”, answers sometimes name the wrong location, mix up insurance policies, or cite a directory listing with outdated hours.
737 words, about 4 min3The Outdoor Gear Catalog With 4,000 SKUs and No Answer Strategy
Ridgeline Outfitters is a 40M outdoor gear ecommerce brand with 4,200 SKUs and 180 category pages. Organic traffic is flat year over year, but the team notices that AI shopping answers for queries like “best 3-season sleeping bag under 200” recommend two competitors and one marketplace, not Ridgeline.
768 words, about 4 min4The Finance Site Cited in One Answer but Not Another
LedgerWise is an independent personal-finance publisher with 1,200 articles and a small editorial team. AI answer engines cite its explainer “What is a Roth conversion?” fairly often, but they rarely cite its more commercial article “Roth conversion tax brackets 2025” or its analysis “Is a Roth conversion worth it?”.
747 words, about 4 min5The Law Firm That Could Not Prove AEO Was Working
Marlowe & Reed is a 22-attorney regional law firm with practice areas in family law, estate planning, and small-business litigation. Six months ago, marketing added FAQ pages, attorney bios, and schema to the site.
704 words, about 4 min