IAI CB2 study materials
IAI CB2 study resources

IAI CB2 key terms

IAI CB2 · Get comfortable with the vocabulary.

Demand

The quantities of a good that buyers are willing and able to purchase at each price over a given period, other influences held constant. The whole relationship, not a single quantity.

Related: Quantity Demanded, Law of Demand, Demand Curve
Quantity Demanded

The specific amount of a good buyers plan to purchase at one particular price. A change in price moves along the demand curve rather than shifting it.

Related: Demand, Movement Along the Demand Curve
Law of Demand

The principle that, other things equal, a higher price reduces the quantity demanded and a lower price raises it, producing a downward-sloping demand curve.

Related: Demand Curve, Substitution Effect
Demand Curve

A graph plotting quantity demanded against price, holding other determinants fixed. Its downward slope reflects the law of demand; a shift of the whole curve signals changed demand.

Related: Shift in Demand, Law of Demand
Shift in Demand

A movement of the entire demand curve caused by a change in a non-price determinant such as income, tastes, prices of related goods, or expectations. Quantity demanded changes at every price.

Related: Movement Along the Demand Curve, Normal Good
Movement Along the Demand Curve

A change in quantity demanded caused solely by a change in the good's own price, shown as a slide along a fixed curve. It is not a shift in demand.

Related: Shift in Demand, Quantity Demanded
Normal Good

A good whose demand rises when consumer income rises and falls when income falls, so income and quantity demanded move in the same direction.

Related: Inferior Good, Income Elasticity of Demand
Inferior Good

A good whose demand falls as consumer income rises, because buyers switch to preferred substitutes. Its income elasticity of demand is negative.

Related: Normal Good, Income Elasticity of Demand
Substitute Goods

Goods that can replace one another for a similar purpose. A rise in the price of one increases demand for the other, giving a positive cross-price elasticity.

Related: Complementary Goods, Cross-Price Elasticity of Demand
Complementary Goods

Goods consumed together, such as cars and fuel. A rise in the price of one reduces demand for the other, so cross-price elasticity is negative.

Related: Substitute Goods, Cross-Price Elasticity of Demand
Market Equilibrium

The price and quantity at which quantity demanded equals quantity supplied, so there is no tendency for price to change. At this point the market clears.

Related: Equilibrium Price, Excess Demand, Excess Supply
Equilibrium Price

The price at which quantity demanded exactly matches quantity supplied. Above it surplus pushes price down; below it shortage pushes price up.

Related: Market Equilibrium, Excess Demand
Excess Demand

A shortage occurring when price is below equilibrium, so quantity demanded exceeds quantity supplied. Upward pressure on price usually removes it.

Related: Excess Supply, Market Equilibrium
Excess Supply

A surplus occurring when price is above equilibrium, so quantity supplied exceeds quantity demanded. Downward pressure on price usually removes it.

Related: Excess Demand, Market Equilibrium
Price Elasticity of Demand

The percentage change in quantity demanded divided by the percentage change in price. Values above one indicate elastic demand; below one, inelastic demand.

Related: Elastic Demand, Inelastic Demand, Total Revenue Test
Elastic Demand

Demand whose price elasticity exceeds one in absolute value, so quantity responds proportionately more than price. A price cut then raises total revenue.

Related: Price Elasticity of Demand, Total Revenue Test
Inelastic Demand

Demand whose price elasticity is below one in absolute value, so quantity responds proportionately less than price. A price rise then raises total revenue.

Related: Price Elasticity of Demand, Total Revenue Test
Total Revenue Test

A quick way to judge elasticity: if a price cut raises total revenue, demand is elastic; if it lowers total revenue, demand is inelastic.

Related: Price Elasticity of Demand, Elastic Demand
Income Elasticity of Demand

The percentage change in quantity demanded divided by the percentage change in income. Positive values indicate normal goods; negative values indicate inferior goods.

Related: Normal Good, Inferior Good
Cross-Price Elasticity of Demand

The percentage change in quantity demanded of one good divided by the percentage change in the price of another. Positive for substitutes, negative for complements.

Related: Substitute Goods, Complementary Goods
Price Elasticity of Supply

The percentage change in quantity supplied divided by the percentage change in price. It is larger when firms can adjust inputs quickly and when spare capacity exists.

Related: Price Elasticity of Demand, Market Period
Total Utility

The overall satisfaction a consumer obtains from consuming a given quantity of a good or bundle. It is the sum of the marginal utilities of the units consumed.

Related: Marginal Utility, Law of Diminishing Marginal Utility
Marginal Utility

The extra satisfaction gained from consuming one additional unit of a good, holding other consumption constant. It equals the change in total utility per unit change in quantity.

Related: Total Utility, Law of Diminishing Marginal Utility
Law of Diminishing Marginal Utility

The principle that as consumption of a good increases within a period, each extra unit adds less satisfaction than the previous unit, so marginal utility falls.

Related: Marginal Utility, Equi-Marginal Principle
Equi-Marginal Principle

A utility-maximising consumer allocates spending so that marginal utility per unit of money is equal across all goods purchased, given a fixed budget.

Related: Marginal Utility, Budget Constraint
Budget Constraint

The combinations of goods a consumer can afford given income and prices. Its slope equals the relative price ratio of the two goods.

Related: Indifference Curve, Equi-Marginal Principle
Indifference Curve

A curve showing combinations of two goods that yield the same total utility, so the consumer is equally satisfied with any point on it. Curves are downward-sloping and convex.

Related: Budget Constraint, Marginal Rate of Substitution
Marginal Rate of Substitution

The rate at which a consumer will trade one good for another while keeping total utility constant. It equals the absolute slope of an indifference curve.

Related: Indifference Curve, Marginal Utility
Law of Diminishing Returns

In the short run, adding more of a variable input to fixed inputs eventually yields smaller increments of output, so marginal product falls.

Related: Marginal Product, Short Run, Long Run
Marginal Product

The extra output produced by employing one additional unit of a variable input, such as labour, while other inputs stay fixed.

Related: Law of Diminishing Returns, Average Product
Average Product

Total output divided by the number of units of an input employed, for example output per worker. It measures productivity per unit of input.

Related: Marginal Product, Law of Diminishing Returns
Short Run

A period in which at least one factor of production is fixed, typically capital, so output can only be varied by changing variable inputs such as labour.

Related: Long Run, Fixed Cost
Long Run

A period long enough for all factors of production to be varied, including plant size. Firms can enter or exit an industry in this horizon.

Related: Short Run, Economies of Scale
Fixed Cost

A cost that does not vary with output in the short run, such as rent on a factory. It must be paid even when production is zero.

Related: Variable Cost, Short Run
Variable Cost

A cost that changes directly with the level of output, such as wages of production workers or raw materials. It is zero when output is zero.

Related: Fixed Cost, Marginal Cost
Marginal Cost

The addition to total cost from producing one more unit of output. Profit is maximised where marginal cost equals marginal revenue.

Related: Marginal Revenue, Profit Maximisation
Economies of Scale

Falling long-run average cost as output expands, arising from specialisation, bulk buying, or better technology. They give larger firms a cost advantage.

Related: Long Run, Diseconomies of Scale
Perfect Competition

A market with many small price-taking firms, identical products, free entry and exit, and perfect information. Firms earn only normal profit in long-run equilibrium.

Related: Monopoly, Normal Profit
Monopoly

A market with a single seller, no close substitutes, and high barriers to entry. The firm is a price maker and can sustain long-run supernormal profit.

Related: Barriers to Entry, Price Discrimination
Oligopoly

A market dominated by a few large firms whose decisions are interdependent, often leading to strategic behaviour, non-price competition, and possible collusion.

Related: Monopolistic Competition, Game Theory
Monopolistic Competition

A market with many firms selling differentiated products and free entry, giving each firm some price-setting power but only normal profit in the long run.

Related: Oligopoly, Product Differentiation
Gross Domestic Product

The market value of all final goods and services produced within a country's borders in a period, regardless of producer nationality.

Related: Gross National Income, Real GDP
Real GDP

GDP measured at constant prices from a base year, removing the effect of inflation so changes reflect true changes in output.

Related: Nominal GDP, GDP Deflator
Nominal GDP

GDP measured at current market prices, so it rises with both output growth and price inflation. It must be deflated to compare output over time.

Related: Real GDP, GDP Deflator
GDP Deflator

A broad price index equal to nominal GDP divided by real GDP, multiplied by 100. It measures price change across all domestically produced output.

Related: Real GDP, Nominal GDP
Money Multiplier

The ratio of the change in bank deposits to the change in reserves that created them, equal to one divided by the reserve ratio in a simple model.

Related: Reserve Ratio, Central Bank
Reserve Ratio

The proportion of deposits banks hold as reserves rather than lend out, whether required by regulation or held prudently. A higher ratio shrinks the money multiplier.

Related: Money Multiplier, Central Bank
Central Bank

The institution that issues currency, sets interest rates, supervises the banking system, and acts as lender of last resort to maintain financial stability.

Related: Monetary Policy, Money Multiplier
Demand-Pull Inflation

Rising prices caused by aggregate demand growing faster than the economy's productive capacity, often described as too much money chasing too few goods.

Related: Cost-Push Inflation, Phillips Curve
Cost-Push Inflation

Rising prices driven by increases in the costs of production, such as higher wages or energy prices, which shift aggregate supply leftward.

Related: Demand-Pull Inflation, Phillips Curve
Unemployment Rate

The number of unemployed people as a percentage of the labour force, where the labour force comprises the employed plus those actively seeking work.

Related: Labour Force Participation Rate, Frictional Unemployment
Frictional Unemployment

Short-term joblessness arising while people move between jobs or enter the labour market. It exists even when the economy is at full employment.

Related: Structural Unemployment, Unemployment Rate
Structural Unemployment

Joblessness caused by a lasting mismatch between workers' skills or locations and available jobs, often due to technological change or deindustrialisation.

Related: Frictional Unemployment, Unemployment Rate
Phillips Curve

A curve suggesting an inverse short-run relationship between inflation and unemployment. The trade-off is weaker or absent in the long run.

Related: Demand-Pull Inflation, Cost-Push Inflation
Fiscal Policy

The use of government spending and taxation to influence aggregate demand, output, and employment. Expansionary policy raises spending or cuts taxes.

Related: Monetary Policy, Crowding Out
Monetary Policy

Central bank action to influence interest rates, money supply, and credit conditions in order to control inflation and stabilise output.

Related: Fiscal Policy, Central Bank
Crowding Out

The reduction in private investment or consumption that occurs when government borrowing raises interest rates or absorbs scarce resources.

Related: Fiscal Policy, Monetary Policy
Multiplier Effect

The process by which an initial change in spending generates a larger eventual change in national income, as recipients spend part of the extra income.

Related: Fiscal Policy, Marginal Propensity to Consume