IIBA-CBDA study materials
IIBA-CBDA study resources

IIBA-CBDA cheat sheet

IIBA-CBDA · Keep the key ideas within reach.

Quick reference

Identify the Research Questions

  • A research question defines the specific, answerable inquiry; a hypothesis states a testable prediction about a relationship or difference.

  • SMART objectives are Specific, Measurable, Achievable, Relevant, and Time-bound; each objective should include a metric, target, and deadline.

  • Scope boundaries should state the population, time period, geography, systems, and exclusions to prevent analysis creep.

  • Descriptive questions ask what happened; exploratory questions identify patterns; explanatory questions test causes; predictive questions forecast outcomes.

  • Root cause techniques include the Five Whys, cause-and-effect (fishbone) diagrams, and Pareto analysis of contributed causes.

  • Assumptions are believed but unverified conditions; constraints are fixed limitations such as budget, legal rules, or data access.

  • A measurable success criterion combines a baseline value, a target value, and a timeframe so results can be judged objectively.

  • Stakeholder influence-interest analysis identifies who must approve, who must be consulted, and who must be informed.

Quick reference

Source Data

  • Primary data is collected for the current question; secondary data was collected earlier or for another purpose and requires fitness checks.

  • Data quality dimensions commonly include completeness, accuracy, consistency, timeliness, validity, and uniqueness.

  • Probability sampling methods include simple random, stratified, cluster, and systematic sampling; non-probability methods include convenience, purposive, and quota sampling.

  • Larger sample sizes reduce sampling error and increase precision, but do not correct bias from a non-representative selection process.

  • Metadata describes definitions, owners, formats, and refresh dates; data lineage documents the path from source through transformations to reporting.

  • Data minimization collects only the personal data needed for the stated purpose; consent, retention limits, and access controls govern use.

  • Instrument validity means the measure captures the intended concept; reliability means repeated measurements produce consistent results.

  • Data profiling checks null rates, duplicate rates, value ranges, distributions, and referential integrity before analysis.

  • Batch extraction refreshes data at scheduled intervals; streaming extraction updates continuously and requires different latency and quality controls.

Quick reference

Analyze Data

  • Mean is the arithmetic average and is sensitive to outliers; median is the middle ordered value and is robust to extreme values.

  • Standard deviation measures average dispersion around the mean; interquartile range measures spread of the middle 50% of values.

  • A correlation coefficient ranges from -1 to +1; its sign gives direction and its magnitude gives strength of linear association, not causation.

  • Hypothesis testing compares a null hypothesis with an alternative using a significance level alpha; a p-value below alpha leads to rejecting the null.

  • A confidence interval is estimate plus or minus critical value times standard error; wider intervals indicate greater uncertainty.

  • Type I error is rejecting a true null hypothesis; Type II error is failing to reject a false null hypothesis.

  • Regression coefficients estimate change in the outcome per one-unit change in a predictor, holding other included predictors constant.

  • Missing data mechanisms are MCAR, MAR, and MNAR; the mechanism determines whether deletion or imputation may introduce bias.

  • Outliers should be investigated before removal because they may be data errors, rare valid events, or important business signals.

Quick reference

Interpret and Report Results

  • Statistical significance indicates an unlikely result under the null; practical significance compares effect size with business thresholds and costs.

  • Report confidence intervals and sample limitations so decision-makers understand the uncertainty around estimates.

  • Use line charts for trends over time, bar charts for category comparison, and scatter plots for relationships between two numeric variables.

  • Avoid causal language when the study design is observational; confounding and reverse causation may explain associations.

  • A report structure that supports decisions states the question, method, key findings, limitations, and recommendation in that order.

  • Tailor detail and vocabulary to the audience; executives need conclusions and implications, while technical reviewers need methods and caveats.

  • Charts should use proportional scales, clear labels, and non-truncated axes unless truncation is explicitly disclosed and justified.

  • Triangulation compares findings across multiple data sources or methods to assess whether conclusions are consistent and credible.

Quick reference

Use Results to Guide Business Decisions

  • A weighted decision matrix assigns criteria weights, scores each alternative, and computes weighted totals to compare options transparently.

  • Cost-benefit analysis compares total expected costs with total expected benefits; net benefit equals benefits minus costs.

  • Return on investment equals net benefit divided by cost, often expressed as a percentage for comparing alternatives.

  • Expected monetary value equals the sum of probability times impact across possible outcomes; it supports comparison under uncertainty.

  • Sensitivity analysis tests whether a recommendation holds when key assumptions or inputs vary across plausible ranges.

  • Risk tolerance affects choice: a risk-averse decision-maker may prefer a lower expected value with less variability.

  • An implementation plan specifies the action, owner, resources, timeline, dependencies, and expected impact.

  • A KPI monitoring plan defines metric definitions, baselines, targets, data owners, review frequency, and corrective-action triggers.

  • Post-decision feedback loops compare actual outcomes with predicted outcomes and update assumptions for future decisions.