ATMA case studies
ATMA · Put your knowledge to work in context.
ATMA, the AIMS Test for Management Admissions, is a national-level entrance test run by the Association of Indian Management Schools (AIMS) for admission on an all-India basis to MBA, MMS, PGDM and MCA programmes. The test is recognised by the Ministry of Education, Government of India, and by AICTE, New Delhi, and a long list of participating institutes accepts ATMA scores, using them as one input in their own selection processes. The ATMA case studies are 5 cases and about 3,698 words.
1The Bus Fare Editorial: Price, Frequency or Something Else?
In a mid-sized city, the state transport corporation runs 1,200 buses. Forty per cent of the fleet is more than twelve years old and due for replacement.
722 words, about 4 min2Two Promotional Schemes and a Price Ceiling
A wholesaler buys a kitchen appliance at ₹200 per unit and incurs fixed monthly costs of ₹24,000 - rent, salaries and utilities - that do not vary with the number of units sold. For the coming month the wholesaler expects to sell 500 units and must choose one of two promotional schemes.
761 words, about 4 min3Scheduling Six Trainees Across Three Sessions
Six trainees - A, B, C, D, E and F - must be assigned to exactly three induction sessions held on the same day: Session 1 at 9:00 a.m., Session 2 at 11:00 a.m. and Session 3 at 2:00 p.m.
779 words, about 4 min4The Placement Report: Two-Thirds Placed?
A business school reports on its 300-student graduating batch. Of these, 180 registered for campus placements; the other 120 opted out to join family businesses or pursue higher studies.
688 words, about 3 min5The Loyalty Card Memo: A Causal Claim
The card clearly caused the increase. The chief executive has asked for a judgement on the proposal before signing the cheque.
748 words, about 4 min