BSEH SS Entrepreneurship study plan
BSEH SS Entrepreneurship · Give each week a clear focus.
8 weeks · About 7 hours per week
Business Arithmetic and Financial Calculations
Compute cost sheets by separating fixed and variable costs for a small manufacturing and a service venture
Calculate break-even quantity and break-even sales value using contribution margin, then verify by reworking the same figures from the equation method
Convert between markup on cost and margin on selling price for at least eight price scenarios, showing each step
Solve simple interest, compound interest and straight-line depreciation problems without a calculator shortcut sheet
Compute percentage change, gross margin and net margin from a supplied income statement and interpret each result in one sentence
Your checkpoint
A handwritten worked solution set of 25 numerical problems (costing, break-even, pricing margins, interest, depreciation) scoring at least 20/25, with every wrong item reworked and the error cause noted in a log.
Enterprise Marketing and Marketing Mix
Explain the four elements of the marketing mix and state one decision variable under each for a chosen venture
Apply segmentation, targeting and positioning to three different product categories and justify the chosen target segment
Classify pricing methods (cost-plus, penetration, skimming, competitive) and select one for a new product with numeric justification
Distinguish direct and indirect distribution channels and list the intermediaries and their margins in each
Draft the promotion mix for a small venture, allocating a stated budget across at least three tools with a reason for each allocation
Your checkpoint
A one-page marketing mix plan for a named venture stating product features, price with calculation, channel with intermediary margins, and a promotion budget table totalling 100 percent, plus a 20-question self-test scored at least 16/20.
Enterprise Marketing and Marketing Mix & Business Arithmetic and Financial Calculations
Link pricing decisions to break-even by calculating the sales volume needed at three alternative price points
Calculate distributor and retailer margins on a product and derive the manufacturer's realised price from the final consumer price
Prepare a monthly sales forecast using a stated growth assumption and convert it into a contribution statement
Evaluate whether a proposed advertising spend pays back by comparing incremental contribution with the added fixed cost
Interpret a simple current ratio and debt-equity ratio to comment on a venture's ability to fund a promotion push
Your checkpoint
A two-page integrated case solution linking price, margin, sales volume, contribution and break-even for one product, showing all arithmetic and a final recommendation on whether the marketing spend is justified.
Entrepreneurial Planning and Business Idea Development
Outline the components of a business plan and state the purpose of each section for a lender or investor
Compare sole proprietorship, partnership, LLP and company on liability, continuity, taxation and compliance burden
Assess market feasibility using demand, competition and customer evidence rather than opinion
Convert a business idea into a three-year projected revenue and cost statement using week 1 and week 3 methods
Identify the registrations and licences a small Indian venture needs before trading and note the sequence of obtaining them
Your checkpoint
A four-page business plan draft containing idea description, market assessment, legal form with justification, and a three-year projection whose break-even year is stated and arithmetically traceable to week 1 workings.
Entrepreneurial Opportunities and the Entrepreneurial Mindset
Identify entrepreneurial traits and behaviours and self-assess against five of them with concrete evidence
Apply environmental scanning (economic, social, technological, legal) to surface three unmet customer needs
Generate business ideas using brainstorming, observation and problem-solving routes, then shortlist with a scored opportunity matrix
Distinguish self-employment from wage employment and assess the risk-reward trade-off for a chosen idea
Explain how innovation and small enterprises contribute to employment and local economic development
Your checkpoint
An opportunity evaluation matrix scoring five ideas against demand, capital needed, competition, founder fit and risk on a 1-5 scale, with one idea selected and the selection defended in a 150-word justification.
Resource Mobilization and Enterprise Finance
Classify sources of finance into owned, borrowed and government-supported schemes and state the cost and repayment implication of each
Distinguish fixed capital from working capital and compute the working capital requirement for a stated operating cycle
Compare debt and equity finance on control, obligation, tax treatment and risk using a two-column table
Match a venture at seed, growth and maturity stage to an appropriate funding source with justification
Explain collateral, creditworthiness and repayment schedule in the context of a bank loan application
Your checkpoint
A funding plan table listing each source, amount, cost of funds and repayment terms, totalling the capital requirement of the week 4 business plan, with one paragraph explaining why the debt-equity split was chosen.
Enterprise Growth Strategies
Map growth options onto the product-market expansion framework (market penetration, market development, product development, diversification)
Compare organic growth, franchising, licensing, joint venture and merger on capital needed, control retained and speed
Evaluate the risks of diversification and explain why unrelated diversification often fails for small firms
Assess how e-commerce and digital channels change reach, cost structure and competitive pressure for a small enterprise
Plan a growth sequence for a named venture stating the trigger condition for moving to the next stage
Your checkpoint
A growth strategy memo of about 300 words comparing three growth options for the chosen venture on capital, control, risk and time to results, concluding with one recommended option and the numeric trigger that justifies it.
Entrepreneurial Opportunities and the Entrepreneurial Mindset & Entrepreneurial Planning and Business Idea Development & Enterprise Marketing and Marketing Mix & Enterprise Growth Strategies & Business Arithmetic and Financial Calculations & Resource Mobilization and Enterprise Finance
Revise all six domains through a timed full-length mock paper under exam conditions
Diagnose weak areas from the mock and rework every incorrect question to its underlying concept
Rehearse break-even, margin and interest calculations at speed to cut arithmetic slips
Consolidate marketing mix and growth strategy answers into structured point-form responses with examples
Build a one-page formula and definition sheet covering costing, margins, interest and ratios for final review
Your checkpoint
A full-length mock attempt scored at least 75 percent, plus a completed error log mapping each mistake to a domain and a one-page formula sheet used in the final 48 hours.
Milestones
Week 2: Can solve break-even, margin conversion and interest problems unaided and can name the four elements of the marketing mix with one decision under each, verified by scoring at least 16/20 on the week 2 self-test.
Week 4: A four-page business plan exists whose three-year projection is arithmetically consistent, and the candidate can defend the choice of legal form and state the break-even year without notes.
Week 6: The funding plan totals exactly the capital requirement from the business plan, every source has a stated cost and repayment term, and the candidate can explain debt versus equity in under two minutes.
Week 8: Mock paper scored at least 75 percent with no domain below 60 percent, every error logged and reworked, and the formula sheet completed and used for a final timed revision.