III IC-103 case studies
III IC-103 · Put your knowledge to work in context.
IC-103, listed by the Insurance Institute of India as "IC-103-Distribution Channels Management in Insurance (E)", is a professional examination paper within the Institute's professional examination stream. The "(E)" suffix marks the English version, matching the Institute's practice of listing papers separately by language for some subjects. The paper addresses the management of insurance distribution channels, a subject relevant to candidates working with or alongside agents, corporate agents, brokers, web aggregators and other intermediaries whose training and examination pathways the Institute separately administers. It suits candidates pursuing the Institute's professional qualifications or building subject knowledge in insurance marketing and distribution who want formal recognition of that competence. The III IC-103 case studies are 5 cases and about 4,654 words.
1The Dormant Branch: Rebuilding an Agency Unit in a Tier-2 City
Meridian Life's Kanpur branch carries 118 coded agents. Only 47 have submitted a case in the past twelve months, and 18 of those submitted exactly one.
928 words, about 5 min2Bancassurance at the Crossroads: Payout Push or Rework the Model
Sunrise Life has a corporate agency tie-up with Purvanchal Bank, which has 340 branches. Last quarter only 96 branches wrote a life policy.
969 words, about 5 min3Dealer Drive: Motor Channel Profitability
Highway General writes motor own-damage premium of ₹31.4 crore through 46 authorised car dealers. Own-damage claims last year were ₹25.5 crore - an 81% loss ratio - and management expenses run at 12% of premium.
986 words, about 5 min4Leads That Cost Too Much: Re-engineering the Digital Channel
Aster Health & Life sells term and health cover online. Last year its own website and nine web aggregators generated 1.2 lakh quotes and 5,040 issued policies - a 4.2% quote-to-issue rate.
872 words, about 4 min5Who Gets the Customer: Channel Conflict in SME Commercial Lines
Sentinel General sells its shopkeepers' package policy through 640 brokers (42% of premium), 1,900 tied agents (23%), its own website and call centre (12%), and two insurance marketing firms (the rest). The direct channel is priced about 11% below broker-advised quotes because no commission is loaded.
899 words, about 4 min