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PGDBA: Business Communication and Information Systems

PGDBA · Work through your exam, one topic at a time.

All guide sections

Business Communication and Information Systems

This domain tests the communication process, business writing and barriers, plus the information systems that support managerial decisions and control.

Core rules

  • Communication process: sender → encoding → channel → decoding → receiver, with feedback and noise.
  • 7Cs: clear, concise, concrete, correct, coherent, complete, courteous.
  • Formal channels follow hierarchy; informal channels include the grapevine. Barriers: semantic, psychological, organisational, cultural and physical.
  • Business writing: direct approach for routine or good news; indirect for bad news and persuasion; use active voice and parallel structure.
  • MIS provides routine reports; DSS supports semi-structured decisions; EIS supports senior executives; ERP integrates core processes; CRM manages customer relationships; SCM integrates supplier flows.
  • CIA triad: confidentiality, integrity, availability. Controls include access management, encryption, backups, audit logs and disaster recovery.
  • Medium choice matters: a rich channel suits complex, ambiguous messages; a lean channel suits routine ones.

Worked example. A plant manager emails a 12-page technical report with unexplained acronyms to shop-floor supervisors; recall is poor. The fix is audience analysis, a plain-language summary, a structured one-page brief and a feedback channel. This addresses encoding and decoding, not merely "more communication".

Traps. Communication is not just transmission; without feedback it is incomplete. More communication can overload. MIS is not the same as DSS. ERP is a process-integration programme, not just software. Confidentiality, integrity and availability are distinct objectives.