PSEB SS Business Studies study materials
PSEB SS Business Studies study resources

PSEB SS Business Studies flashcards

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32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Business
An economic activity involving the production or exchange of goods and services with the primary objective of earning profit and bearing risk.
Profit motive
The primary economic objective of business; profit is essential for survival, growth, and covering risks, but not the sole objective.
Business risk
The possibility of inadequate profits or losses due to uncertainties or unexpected events; risk is inherent in all business activities.
Business environment
The sum of internal and external factors that affect the functioning and performance of a business enterprise.
Micro environment
External forces closely related to the business that directly affect its operations: customers, competitors, suppliers, marketing intermediaries, and publics.
Macro environment
General external forces that affect all businesses indirectly: political, economic, social, technological, legal, and environmental factors.
SWOT analysis
A strategic planning tool used to identify a firm's Strengths, Weaknesses, Opportunities, and Threats relative to its internal and external environment.
Economic environment
External economic factors such as interest rates, inflation, income levels, and exchange rates that influence business decisions and consumer spending.
Social environment
Customs, traditions, values, and demographic trends of society that shape consumer preferences and business practices.
Technological environment
The state of technology and innovation in an economy, including R&D, automation, and digital tools that affect business operations.
Political environment
Government policies, political stability, and ideology that influence business regulation, taxation, and trade.
Legal environment
Laws, regulations, and court decisions that govern business conduct, including consumer protection, competition, and labor laws.
Sole proprietorship
A business owned and managed by one person who bears all risks and receives all profits; unlimited liability and no separate legal entity.
Partnership
A business owned by two or more persons who share profits and losses; governed by a partnership deed, with unlimited liability unless registered as LLP.
Joint stock company
An artificial legal entity owned by shareholders, with perpetual succession, limited liability, and management separated from ownership.
Cooperative society
A voluntary association of persons who pool resources for mutual benefit, based on one-member-one-vote and service motive rather than profit.
Public sector enterprise
A business owned and managed by government, aiming to provide essential goods/services and promote public welfare; examples include railways and utilities.
Private sector enterprise
A business owned and managed by private individuals or groups, with profit as the primary objective and limited government interference.
Multinational corporation
A company that operates in multiple countries, with headquarters in one country and subsidiaries or branches in others.
Joint venture
A business arrangement where two or more parties pool resources to undertake a specific project or create a new entity, sharing risks and rewards.
Public private partnership
A collaborative arrangement between government and private sector to finance, build, and operate infrastructure or public services.
Business plan
A written document outlining a business's objectives, strategies, market analysis, financial forecasts, and operational details to guide and secure funding.
Market research
The systematic gathering, recording, and analysis of data about customers, competitors, and the market to inform business decisions.
Marketing mix (4 Ps)
The combination of Product, Price, Place, and Promotion used by a firm to meet customer needs and achieve marketing objectives.
Product life cycle
The stages a product goes through from introduction to decline: introduction, growth, maturity, and decline, each requiring different marketing strategies.
Branding
The process of creating a unique name, symbol, or design that identifies a product and differentiates it from competitors.
Advertising
A paid form of non-personal communication about a product or organization through mass media to inform, persuade, or remind customers.
Sales promotion
Short-term incentives such as discounts, coupons, contests, or free samples used to stimulate quicker or greater purchase of products.
Distribution channel
The path through which goods flow from producer to consumer, including intermediaries like wholesalers, retailers, and agents.
Working capital
The capital required for day-to-day operations, calculated as current assets minus current liabilities; it ensures smooth business functioning.
Fixed capital
Long-term investment in fixed assets such as land, buildings, machinery, and equipment used for production over many years.
Break-even point
The level of sales at which total revenue equals total costs, resulting in neither profit nor loss; calculated as fixed costs divided by contribution per unit.