Tawjihi Business Field study materials
Tawjihi Business Field study resources

Tawjihi Business Field flashcards

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32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Accounting equation
Assets equal liabilities plus owner's equity. Every recorded transaction preserves this balance, because double-entry bookkeeping records equal debits and credits for each event.
Accrual basis
Revenue is recorded when earned and expenses when incurred, regardless of when cash moves. It differs from the cash basis, which records only actual receipts and payments.
Trial balance
A list of all ledger account balances at a date. Total debits should equal total credits; unequal totals reveal an error, though equal totals do not guarantee accuracy.
Price elasticity of demand
The percentage change in quantity demanded divided by the percentage change in price. Demand is elastic when the absolute value exceeds one, meaning buyers respond strongly to price changes.
Market equilibrium
The price at which quantity demanded equals quantity supplied. A price ceiling set below it causes shortage; a price floor set above it causes surplus.
Gross domestic product
The total market value of final goods and services produced within a country in a period, calculated as consumption plus investment plus government spending plus net exports.
Profit maximization rule
A firm maximizes profit at the output level where marginal revenue equals marginal cost. Producing beyond that point adds more cost than revenue.
Span of control
The number of subordinates directly supervised by one manager. A narrow span produces a taller hierarchy with more management levels; a wide span flattens it.
SWOT analysis
A planning tool classifying internal strengths and weaknesses against external opportunities and threats, used to match organizational capability with environmental conditions before setting strategy.
Herzberg two-factor theory
Hygiene factors such as pay and working conditions prevent dissatisfaction but do not motivate. Motivators such as achievement, recognition, and growth produce genuine satisfaction.
Marketing mix
The four Ps of product, price, place, and promotion that a firm combines to serve a target market. Service marketing adds people, process, and physical evidence.
Market segmentation
Dividing a broad market into groups of buyers with similar needs using demographic, geographic, psychographic, or behavioral variables, so that marketing efforts can target chosen segments precisely.
Penetration pricing
Setting a low introductory price to attract buyers quickly and build market share. It contrasts with skimming, which sets a high initial price to capture early adopters.
AIDA model
A sequence describing buyer response to promotion: Attention, Interest, Desire, and Action. Each stage must be achieved before the customer completes a purchase.
Compound interest formula
The compound amount equals principal multiplied by one plus the interest rate raised to the number of periods. Interest earned is the amount minus the original principal.
Break-even quantity
Fixed costs divided by the difference between unit selling price and unit variable cost. At this output level total revenue exactly equals total cost, with zero profit.
Markup on cost
Selling price minus cost, divided by cost, expressed as a percentage. Margin instead divides the same difference by selling price, giving a smaller percentage.
Standard deviation
A measure of how far values spread around the mean. A larger standard deviation indicates greater dispersion; a value of zero means all observations are identical.
Valid contract elements
Offer, acceptance, consideration, contractual capacity, and lawful purpose. If any element is missing, the agreement may be void, voidable, or unenforceable.
Void versus voidable contract
A void contract has no legal effect from the start. A voidable contract is valid until one party with a legal ground, such as misrepresentation, chooses to rescind it.
Corporate social responsibility
A firm's voluntary commitment to act ethically toward employees, customers, the community, and the environment, balancing profit with social and environmental obligations beyond legal minimums.
Credit creation multiplier
The maximum new deposits generated by an initial deposit equal the deposit multiplied by one divided by the reserve ratio. Higher reserve requirements reduce money creation.
Collateral
An asset pledged by a borrower to secure a loan. If the borrower defaults, the lender may seize and sell the asset to recover the outstanding debt.
Islamic banking
Banking that prohibits interest, called riba, and instead uses profit-and-loss sharing structures such as murabaha, musharaka, and mudaraba to finance activity.
Absolute versus relative reference
In spreadsheets, a relative reference like A1 shifts when copied, while an absolute reference like $A$1 stays fixed. Dollar signs lock the column, row, or both.
Primary key
A field, or combination of fields, that uniquely identifies each record in a database table. It prevents duplicate records and links tables in relationships.
Phishing
A social-engineering attack in which fraudulent messages impersonate a trusted party to trick users into revealing passwords, card numbers, or other confidential information.
Business plan
A written document covering the business idea, market analysis, marketing and operations plans, management team, and financial projections, used to guide the venture and attract finance.
Fixed versus variable costs
Fixed costs stay constant regardless of output, such as rent. Variable costs change with units produced, such as raw materials. Together they form total cost.
Franchising
An arrangement where an entrepreneur pays fees and royalties to operate under an established brand and proven system, gaining support and recognition while accepting standardized rules.
Cash flow statement
A report of cash inflows and outflows over a period, divided into operating, investing, and financing activities. It reveals liquidity, which profit alone does not show.
همزة القطع وهمزة الوصل
همزة القطع تُنطق وتُكتب دائمًا مثل (أحمد، إبراهيم)، أما همزة الوصل فتُنطق في بدء الكلام وتسقط في الوصل مثل (الكتاب، استخدم).