Klaviyo Product Certification case studies
Klaviyo Product Certification · Put your knowledge to work in context.
The Klaviyo practitioner certificate is one of the credentials listed on Klaviyo Academy, the company's free training site. Klaviyo describes its credentials track as a way to "Dig deeper into select topics and showcase your expertise with a final exam to earn a certificate and digital badge." The practitioner certificate itself is framed around mastering the core features of the Klaviyo platform; the Academy catalog lists it at 5 hours 13 minutes of learning, which makes it the longest of the certificate offerings surfaced there alongside the Service practitioner certificate and the Deliverability and developer certificates. The Klaviyo Product Certification case studies are 5 cases and about 2,527 words.
1Abandoned-checkout flow with a discount problem
An online outdoor-gear retailer runs a three-email abandoned-checkout flow in Klaviyo. The trigger is Checkout Started from its Shopify integration.
573 words, about 3 min2Engaged segment vs full-list holiday send
Your client is a subscription beauty brand with 85,000 Klaviyo profiles. Its main list has 120,000 subscribers, but only 22,000 opened or clicked an email in the last 60 days and 9,000 more engaged in the last 180 days.
510 words, about 3 min3Sign-up form test without deeper discounts
An online skincare brand has 300,000 monthly site sessions, and 78% are mobile. Its only sign-up form is a full-screen popup that appears 5 seconds after page load on every page, including checkout and the blog.
456 words, about 2 min4Duplicate profiles and double-fired trial flow
A B2B SaaS company uses Klaviyo for trial and onboarding emails. Its product sends a custom event called Trial Started with properties plan tier and trial length.
514 words, about 3 min5Black Friday sequencing with overlapping segments
A home-fragrance brand has 150,000 email subscribers and plans three Black Friday campaigns: VIP early access on Tuesday, general launch on Thursday, and last-chance on Sunday. The VIP segment has 8,000 profiles who purchased at least twice in the last 12 months or spent over $300.
474 words, about 2 min