MATSEC AM Marketing
MATSEC Advanced Matriculation (AM) Marketing
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Cheat sheet
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ExploreAbout this exam
The MATSEC Advanced Matriculation (AM) qualification is one of four levels of subject syllabus published by the MATSEC Examinations Board at L-Università ta' Malta, alongside SEC, SEAC and IM. AM Marketing is the advanced-level marketing syllabus in that framework. It is aimed at candidates who have already completed secondary-level study and want a deeper, more analytical grounding in marketing before moving on to university or into employment. Because the Board's syllabus pages organise subject content by year, a candidate should always work from the syllabus whose year matches the session in which the final assessment is scheduled - the Board defines a syllabus' year as the year in which the final assessment takes place. The Board publishes syllabi covering 2011 through 2029, so both the current document and past documents are reachable. The Board's site also hosts regulations, past papers, marking schemes and exemplars, and current session information. Preparation should therefore combine the current AM Marketing syllabus as your content map, past papers and marking schemes to learn how marks are actually awarded, and regular timed practice. This page is an independent study resource and is not affiliated with or endorsed by the MATSEC Examinations Board or the University of Malta; always confirm details against the official Board pages.
What you'll study
About MATSEC AM Marketing preparation
Which syllabus version should I study from for AM Marketing?
Use the syllabus whose year matches the session in which your final assessment is scheduled. The Board states that a syllabus' year is the year in which the final assessment is scheduled, so a syllabus labelled with a later year is not the one governing an earlier session. Check the Board's syllabi page for the year you are sitting.
Where do I find the official AM Marketing syllabus and past papers?
The MATSEC Examinations Board section of the University of Malta website lists Syllabi, Past Papers, Marking Schemes and Exemplars, Regulations, Guidelines and policies, and Current Session Information. The syllabi page presents subject syllabi for each year from 2011 to 2029 across the four levels, including AM.
How is AM different from IM and SEC in this subject?
The Board publishes subject syllabi at four levels: SEC (Secondary Education Certificate), SEAC (Secondary Education Applied Certificate), IM (Intermediate Matriculation) and AM (Advanced Matriculation). AM is the advanced matriculation level, so expect greater depth and more demanding analysis than at SEC or IM. The syllabus document for your year defines the actual content and assessment.
How long is the exam and how many marks is it worth?
Those details sit in the syllabus and regulations for your specific year, and they can change between years. Rather than relying on second-hand figures, open the syllabus PDF for your session year and read the assessment section, then cross-check against the Board's regulations and current session information pages.
Can I retake AM Marketing if I do not get the grade I need?
Retake and resit arrangements are set by the Board's regulations, which the Board publishes on its site, and sessions recur each year. Read the current regulations for the rules that apply to you and contact the Board directly if your situation is unusual, for example a missed session through illness.
How should I split my study time between content and practice?
Work through the current syllabus topic by topic first, building definitions, frameworks and worked examples for each area. Then shift to past papers and marking schemes, which show how marks are allocated. Late in preparation, do full papers under timed conditions and mark them honestly against the scheme.
What are the most common ways candidates lose marks?
Typical losses come from answering the question that was expected rather than the one printed, describing theory without applying it to the case or data given, ignoring the command word such as 'evaluate' or 'compare', and running out of time because no timed practice was done. Marking schemes reveal the required depth.
How do I contact the MATSEC Examinations Board?
Phone +356 2340 2814/5/6, email [email protected], or write to MATSEC Examinations Board, University of Malta, Msida MSD 2080, Malta. The Board also provides a frequently asked questions page and a contact form on its site, which are the right routes for syllabus and session queries.