MATSEC AM Marketing case studies

MATSEC AM Marketing · Put your knowledge to work in context.

The MATSEC Advanced Matriculation (AM) qualification is one of four levels of subject syllabus published by the MATSEC Examinations Board at L-Università ta' Malta, alongside SEC, SEAC and IM. AM Marketing is the advanced-level marketing syllabus in that framework. The MATSEC AM Marketing case studies are 5 cases and about 3,488 words.

Coffee roaster: supermarket listing or direct subscription?

Meridian Roasters is an eight-year-old specialty coffee roaster in Birkirkara with 12 staff and capacity of 1,200 kg per month, currently using 78%. Direct-to-consumer subscriptions provide 65% of revenue at a 58% gross margin; 35% comes from 22 independent cafés at 32% margin.

752 words, about 4 min 2

Gym chain: respond to a low-cost entrant with a second brand?

FlexForm operates three mid-market gyms in Malta with 4,200 members, an average fee of €55 per month, monthly churn of 3.8%, and 62% average capacity utilisation; evening peak reaches 91%. Fixed costs are €210,000 per month across the estate.

700 words, about 4 min 3

Industrial distributor: profit segmentation and the demanding OEM

Northline Components distributes industrial bearings and seals to 180 accounts. Last year revenue was €8.4 million: one national OEM account contributed €1.85 million at a 9% gross margin after rebates, special deliveries and consignment stock; 120 small repair workshops contributed €3.44 million at 28% margin but generate 68% of order lines and frequent €45 emergency deliveries; 59 regional manufacturers contributed €3.11 million at 19% margin.

658 words, about 3 min 4

Museum pricing and promotion: tourists, locals and a new exhibition

The Harbour Museum is a public cultural attraction with 61,000 visitors last year, down from 78,000 before the pandemic. Tourists make up 70% of admissions between June and October but only 15% in winter; local residents are 30% of annual visitors and mostly visit once.

692 words, about 3 min 5

Allergen compliance SaaS: upmarket chain or self-service independents?

PlateSafe sells a €49-per-month subscription to independent restaurants, helping them record allergen information and generate compliance reports. It has 140 paying restaurants, monthly churn 4.5%, customer acquisition cost €620, gross margin 82%, and two salespeople who close about 12 deals per month after a 45-day cycle.

686 words, about 3 min