Business Applications
Business Applications tests the non-training skills that keep a trainer employed: pricing, sales conversations, retention, legal risk, scope of practice, and recordkeeping. The exam favors ethical, client-centered practice over hard selling.
Core rules
- Know your scope: train health-related fitness; refer medical, dietetic, and rehabilitation questions to licensed professionals.
- Use written agreements: informed consent, health history, cancellation policy, fee schedule, and liability insurance.
- Price from costs and capacity, not from what a competitor charges. Calculate breakeven and target profit.
- Sell the assessment and the plan, not a package of sessions before you know the client's needs.
- Retention comes from measurable progress, clear communication, and scheduling reliability.
Worked example
Fixed monthly costs are $2,000; variable cost is $10 per session; you can deliver 80 sessions per month and want $3,000 profit. Required revenue = $2,000 + $3,000 + ($10 x 80) = $5,800. Price per session = $5,800 / 80 = $72.50. If you discount to $60, you need 116 sessions to hit the same profit, which exceeds capacity. Reasoning: price must cover fixed costs, variable costs, and profit; discounting raises the volume requirement.
Traps
Do not diagnose injuries, prescribe diets, or guarantee results. Do not train a client without consent and health screening. Do not treat a signed waiver as a substitute for safe practice. Do not confuse marketing reach with sales conversion; track inquiries, consultations, and retention.