Listing, marketing and advertising
This domain tests listing and advertising conduct: authority, accuracy, cost disclosure, and consent. Questions often ask whether an advertisement is misleading or whether the agency had authority to publish it.
Core rules
- Get written authority before advertising a property. Confirm the vendor's approval of wording, price, method of sale, and any deadline or tender date. Advertising costs and disbursements must be disclosed.
- Advertising must be accurate and not misleading. Do not exaggerate views, school zones, rental income, permitted use, or renovation potential. Online listings, social media, signs, and flyers are all advertising.
- State the method of sale clearly. A deadline sale needs a real date; a tender needs a closing time; an auction needs the venue and time. Do not imply a property is sold or under offer unless that is accurate.
- Respect privacy and consent when using photos, tenant information, or another person's image.
Worked example
An advertisement says spectacular sea views, but the view is only visible from a ladder on the roof. That is misleading. The fix is to say sea glimpse from upper level, or omit the claim. The salesperson should also check that the vendor approved the revised wording before republishing.
Traps
- Advertising before the agency agreement is signed.
- Treating a social media post as private comment rather than advertising.
- Quoting a price the vendor has not approved.
- Forgetting that advertising disbursements need disclosure.