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31 cards. Read the term and the definition here. The deck at the top of this page is optional.

Net worth
Total assets minus total liabilities at a point in time. It measures accumulated wealth and is the starting point for a personal financial statement.
Cash flow surplus
Income minus expenses, taxes, and debt payments over a period. A positive surplus funds savings and goals; a deficit requires spending or debt changes.
Emergency fund target
Liquid reserves covering 3 to 6 months of essential expenses, extended to 6 to 12 months for single-income or variable-income households.
Future value formula
FV = PV × (1 + r)^n, where r is the periodic rate and n the number of periods. Used to project a lump sum forward in time.
Present value formula
PV = FV ÷ (1 + r)^n. It discounts a future amount to today at rate r over n periods, used for goal funding and capital needs.
Annuity future value
FV = PMT × [((1 + r)^n − 1) ÷ r] for end-of-period payments. Solving for PMT gives the annual savings needed to reach a goal.
Real return
Nominal return adjusted for inflation: approximately nominal minus inflation, or exactly (1 + nominal) ÷ (1 + inflation) − 1. It measures purchasing-power growth.
Rule of 72
Approximation for doubling time: 72 divided by the annual percentage return. At 6% a sum doubles in roughly 12 years.
Human life value
Present value of the client's future earnings net of self-maintenance costs. Used to size income-replacement life insurance needs.
Needs analysis method
Insurance need equals income replacement plus debts, education, and final expenses, minus existing resources such as savings and current coverage.
Education cost projection
Inflate today's cost by (1 + education inflation)^years, then discount at the assumed return to derive the required annual contribution.
Asset allocation
Division of a portfolio among asset classes based on time horizon, risk tolerance, and liquidity needs. It drives most long-term return variability.
Rebalancing
Restoring portfolio weights to target levels after market drift. It controls risk rather than chasing recent performance.
Liquidity need
Cash required within a short horizon for emergencies or goals. It must be held in stable assets, not long-term volatile investments.
Time horizon
The period until funds are needed. Longer horizons permit more equity exposure; short horizons require capital preservation.
Risk tolerance
A client's willingness and ability to accept investment losses. It constrains the appropriate asset allocation and product selection.
Fiduciary duty
The obligation to act in the client's best interest through duties of loyalty and care, placing client interests ahead of personal or firm interests.
Duty of loyalty
Requires putting the client's interest first, avoiding or managing conflicts, and not using the relationship for personal gain.
Duty of care
Requires competence, diligence, and a reasonable basis for recommendations, including understanding the client's situation and the product.
Conflict of interest
Any interest that could bias a recommendation, such as commissions or referral fees. It must be disclosed and managed, not merely tolerated.
Priority of duties
When duties conflict, order is client, then integrity of the profession and markets, then employer, then self-interest.
Confidentiality
Client information may not be disclosed without consent except where required by law or to prevent a crime.
Suitability
A recommendation must fit the client's objectives, risk tolerance, time horizon, liquidity needs, and financial constraints, based on known facts.
Know your client
Gathering and updating information on financial situation, goals, risk tolerance, and constraints before making any recommendation.
Referral fee disclosure
Payments for client referrals must be disclosed to the client and, where required, to the employer; undisclosed compensation is a violation.
Misrepresentation
Stating false or misleading information about credentials, services, or performance. It breaches integrity standards even without intent to deceive.
Fair performance presentation
Reporting returns accurately, comparably, and with sufficient disclosure so clients are not misled about results or risk.
Recordkeeping
Retaining documentation supporting recommendations and client communications for the period required by the employer or regulator.
Escalation before acting
When an ethical issue is unclear, consult a supervisor or compliance and document the decision and rationale before proceeding.
Independence and objectivity
Judgments must not be compromised by gifts, pressure, or outside relationships; modest gifts may require disclosure or refusal.
Client interest first
The core ethical standard: where the client's interest conflicts with the professional's or firm's interest, the client's interest prevails.