AEO case studies
AEO · Put your knowledge to work in context.
The Amazon Ads Certified - Sponsored Ads Accreditation (often shortened to Amazon Ads Accreditation or AEO) is a professional credential for people who plan, buy, and optimize Amazon's self-service advertising products. It is aimed at account managers, PPC specialists, brand and marketplace teams, and agency practitioners who work daily inside Sponsored Products, Sponsored Brands, and Sponsored Display. The exam tests the full working loop: how advertising fits into the Amazon retail ecosystem, how each sponsored ad product is structured and targeted, how keywords and bids are chosen and adjusted, how campaigns are measured through reporting and analytics, and how budgets are managed toward efficient return on ad spend. Expect scenario-based multiple-choice and multiple-response items rather than pure definitions, so answers usually depend on campaign context. The AEO case studies are 5 cases and about 2,661 words.
1The ACOS Spike After a Bid Change
A Sponsored Products campaign selling a 40 kitchen gadget has run for 90 days. For the first 60 days it averaged a 22% ACOS at a 0.75 bid with 40 conversions/month.
522 words, about 3 min2Brand Defense vs. Category Expansion Budget Split
A mid-size brand sells a 25 consumable with a 45% repeat-purchase rate. Total monthly ad budget is 10,000 across Sponsored Products, Sponsored Brands, and Sponsored Display.
563 words, about 3 min3The Auto Campaign That Looks Great but Isn't
An advertiser runs a single Sponsored Products auto-targeting campaign for a 60 product. It reports a 19% ACOS over 30 days on 1,900 spend and $10,000 sales - better than the account's 28% target.
548 words, about 3 min4Sponsored Brands Video With Weak New-to-Brand
A brand launches a Sponsored Brands video campaign for a new 35 product line, targeting category keywords and competitor brand terms. After 45 days: 1.2M impressions, 0.28% CTR, 3,200 spend, 6,400 sales, 50% ACOS.
545 words, about 3 min5Budget Capped Mid-Month on a Profitable Campaign
A Sponsored Products campaign for a 45 product hits its 50/day budget by 11 a.m. It runs at 15% ACOS against a 25% target, with a 12% conversion rate and a 0.90 average CPC.
483 words, about 2 min