Salesforce Marketing Cloud Administrator flashcards
Salesforce Marketing Cloud Administrator · Build recall with a focused review session.
32 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Member ID (MID)
- A unique numeric identifier assigned to each Marketing Cloud Business Unit. APIs, FTP folders, and tracking data use the MID to identify the correct business unit.
- Sender Authentication Package
- An SFMC configuration that authenticates a branded sending domain using SPF and DKIM, optionally provides a dedicated IP, and enables Reply Mail Management for that domain.
- Installed Package API Integration
- A component in an Installed Package that creates a Client ID and Client Secret and defines the API scopes an external application uses to call Marketing Cloud APIs.
- Server-to-Server API Integration
- An API integration type that signs a JWT with a public key registered in the package, exchanges it for an access token, and needs no interactive user login.
- Role in Marketing Cloud
- A collection of permissions assigned to users. A user's effective permissions are the union of the roles assigned to them in the current Business Unit.
- Enterprise 2.0 account
- An account structure where multiple Business Units share content, Data Extensions, and audiences through shared folders while keeping separate subscriber data by default.
- SAML 2.0 single sign-on
- An authentication setup where Marketing Cloud trusts an identity provider's SAML assertions. Users still need a Marketing Cloud user record with a matching username.
- IP allowlisting
- A security setting that restricts Marketing Cloud logins to connections originating from approved IP address ranges; all other connection attempts are blocked.
- All Subscribers list
- A per-Business-Unit list of subscriber records keyed by Subscriber Key. It stores email status such as Active, Held, Unsubscribed, or Bounced for suppression.
- Subscriber Key
- A unique identifier for a subscriber in Marketing Cloud. It defaults to the email address but should be a stable unique value such as a CRM contact ID.
- Sendable Data Extension
- A Data Extension whose records can be used as an audience. It requires one field mapped as Subscriber Key and one field mapped as Email Address.
- Contact Builder Contact Key
- The unique identifier for a contact in Contact Builder. One Contact Key can link to multiple channel addresses such as email addresses and mobile numbers.
- Publication list
- A list that subscribers can opt into or out of individually. Unsubscribing from a publication list does not unsubscribe the subscriber from all sends.
- Filtered Data Extension
- A Data Extension whose records are selected from a source Data Extension using filter criteria. Its records refresh on a defined schedule or on demand.
- Synchronized Data Extension
- A Data Extension populated from a Salesforce object through Marketing Cloud Connect. It refreshes on a schedule and supports sends and Journey Builder entry.
- Subscriber status Held
- A subscriber status that temporarily stops sends to a record while keeping it in the list. Held subscribers are excluded from sends until changed.
- Send Classification
- A send-level setting that determines whether an email is Commercial or Transactional. It controls unsubscribe handling, CAN-SPAM requirements, and tracking defaults.
- Reply Mail Management
- A feature that handles replies to a sending domain authenticated by a Sender Authentication Package. It can forward, auto-reply, or route replies to a mailbox.
- MobileConnect keyword
- A short word that subscribers text to a short code or long code. Keywords can trigger opt-in, opt-out, or a specific response message.
- Triggered Send definition
- A configuration that sends an email when triggered by an API call or interaction. It references an email, a send classification, and a Triggered Send Data Extension.
- MobilePush tag
- A label applied to a mobile contact for segmentation and targeting in push sends and journeys. Tags can be set through the API or the app SDK.
- Content Builder shared folder
- A folder in Enterprise 2.0 visible to multiple Business Units, letting them reuse the same email and content block assets across BUs.
- Journey Builder entry source
- The event or audience that adds contacts to a journey, such as a Data Extension, an API event, or a Salesforce Data event.
- Commercial send classification
- An email classification for marketing messages that requires a physical mailing address and an unsubscribe link and honors subscriber unsubscribe status.
- Enhanced FTP
- A file transfer area for Marketing Cloud with separate folders per Business Unit. It is used for imports, extracts, and file drops in Automation Studio.
- Audit Trail
- A log of user activity and configuration changes in Marketing Cloud. Administrators can review and export it to investigate changes or access issues.
- IP warming
- A gradual increase in send volume from a new dedicated IP address. It builds sender reputation with mailbox providers over days or weeks.
- Marketing Cloud Connect
- An integration between Marketing Cloud and a Salesforce org. It enables Synchronized Data Sources, send tracking in Salesforce, and Journey Builder Salesforce events.
- Data retention policy
- A setting that removes Data Extension records or tracking data after a specified period. It helps manage storage and comply with data-handling policies.
- Business Unit access
- The set of Business Units a user can switch into. Users see data and settings only for BUs where they hold a role.
- API scope
- A permission granted to an Installed Package that defines which Marketing Cloud API endpoints and operations the integration is allowed to call.
- Enterprise admin
- A user role with permissions across all Business Units in an enterprise account, including creating BUs and managing shared settings and assets.