ARA flashcards
ARA · Build recall with a focused review session.
33 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Featured offer (Buy Box)
- The default seller whose offer is shown on the product detail page; Sponsored Products ads only serve while the advertised ASIN holds this offer.
- Retail readiness
- The state in which an ASIN is in stock, buyable, has a featured offer, and meets content requirements so advertising can serve and convert.
- Amazon Attribution
- A measurement product that uses tagged links to track off-Amazon traffic sources into Amazon and report detail-page views, add-to-cart, and purchases.
- Brand Registry
- Amazon's brand-protection program that unlocks Sponsored Brands, Sponsored Display, Stores, A+ Content, and Brand Analytics for enrolled brands.
- Campaign naming convention
- A structured naming scheme encoding marketplace, ad product, targeting type, match type, and launch date so reports can be filtered without manual tagging.
- Sponsored Products
- Keyword- and product-targeted CPC ads that appear in Amazon search results and on product detail pages, available to sellers and vendors.
- Exact match
- A keyword match type that shows ads only for the exact keyword and close variants such as plurals and misspellings.
- Phrase match
- A keyword match type that shows ads for queries containing the keyword phrase in order, plus close variants.
- Negative exact
- A campaign-level exclusion that blocks a specific customer query from triggering ads, overriding any matching positive keyword.
- Product targeting
- A Sponsored Products and Sponsored Display targeting method that places ads on specific ASINs or categories instead of keywords.
- Dynamic bidding down only
- A bid strategy that lowers your bid for clicks deemed less likely to convert and never raises it above the base bid.
- Placement modifier
- A percentage adjustment applied on top of the base bid to increase competitiveness for top-of-search or product-page placements.
- Search term report
- A report listing the actual customer queries that triggered ads, used to harvest converting terms and add negatives for wasted spend.
- Sponsored Brands
- A brand-registered ad format with headline, logo, and product collection or video in search results, driving to a Store or landing page.
- New-to-brand metrics
- Metrics counting orders from customers who have not purchased the brand in the prior 12 months, used to measure brand growth.
- Store Spotlight
- A Sponsored Brands creative format that highlights multiple Store pages with a headline and brand logo in search results.
- Sponsored Display
- A self-service display ad product targeting audiences and products on and off Amazon, with CPC or vCPM bidding options.
- Views remarketing
- A Sponsored Display audience of shoppers who viewed a specific product or category, used to re-engage them with ads.
- vCPM bidding
- A cost-per-thousand-viewable-impressions bid option in Sponsored Display used for awareness goals rather than clicks.
- Defensive conquesting
- Targeting competitor ASINs with Sponsored Display or Sponsored Products ads to capture shoppers considering competing products.
- Sponsored TV
- A self-service streaming TV ad product delivering non-skippable video on Fire TV, Freevee, and third-party apps, bought on impressions.
- Streaming TV reach
- The number of unique viewers reached by a streaming TV campaign, a primary upper-funnel metric alongside frequency and brand lift.
- Frequency cap
- A limit on how many impressions a single user receives in a time window, used to control waste in awareness campaigns.
- Amazon DSP
- A demand-side platform for programmatic display, video, and audio ads on Amazon and third-party sites, bought on impressions.
- Goal-based bidding
- A DSP bid strategy that optimizes toward a chosen goal such as CPC, CPA, ROAS, or viewable impressions rather than a fixed bid.
- Amazon shopper audiences
- DSP targeting segments built from Amazon shopping signals, including in-market, lifestyle, and remarketing audiences.
- Private marketplace deal
- A DSP inventory arrangement giving access to a curated set of publishers at negotiated terms rather than the open auction.
- ACOS
- Advertising cost of sales, calculated as ad spend divided by attributed ad sales, expressed as a percentage of sales.
- ROAS
- Return on ad spend, calculated as attributed ad sales divided by ad spend; the inverse of ACOS expressed as a ratio.
- TACOS
- Total advertising cost of sales, calculated as total ad spend divided by total sales including organic, measuring ad impact on the whole business.
- Attribution window
- The time period after a click or view during which a conversion is credited to an ad, commonly 14 days on Amazon Ads.
- Break-even ACOS
- The ACOS at which ad profit equals zero, derived from product margin; bids above it lose money on each attributed sale.
- Portfolio bidding
- A campaign management feature that groups campaigns under a shared budget and bid strategy to control spend at the portfolio level.