ARA study plan

Define every core retail-readiness term (ASIN, parent/child, variation, buy box, featured offer, in-stock rate, retail readiness score) in your own words

Map how retail readiness signals feed Sponsored Products eligibility and performance

Diagnose a hypothetical listing with weak readiness signals and list three fixes that would improve ad viability

Build a one-page glossary linking each readiness concept to the domain it most affects

Compare Sponsored Products targeting types (automatic, keyword, product, category) and when each is appropriate

Write match-type and negative-keyword rules for a hypothetical campaign

Calculate break-even ACoS from a given price and margin, and set a target bid from that figure

Classify five campaign symptoms (high impressions/low clicks, high clicks/no sales, etc.) into likely causes

Apply bidding strategies (dynamic down-only, up-and-down, fixed) to stated business goals

Set placement modifiers and justify each adjustment

Draft a budget pacing plan that avoids mid-day exhaustion for a fixed daily budget

Sequence optimization actions by impact: bids, negatives, budgets, structure changes

Distinguish Sponsored Brands formats (product collection, store spotlight, video) and their eligibility requirements

Outline Sponsored Display targeting options (views/remarketing, product, audience) and creative constraints

Explain when Sponsored Brands vs Sponsored Display is the better upper-funnel choice for a stated objective

Identify the creative assets each ad product requires before launch

Summarize how Sponsored TV and Streaming TV differ in buying model, targeting, and measurement

Describe Amazon DSP campaign structure: line items, audiences, inventory sources, and bid strategies

Match DSP audience types (in-market, lifestyle, remarketing, lookalike) to funnel stages

List the key differences between self-service DSP and managed-service buying

Define attribution windows, view-through vs click-through, and how each affects reported results

Reconcile a scenario where ad-attributed sales and total sales differ, and explain the gap

Choose the correct report (search term, placement, audience, new-to-brand) for four stated questions

Interpret new-to-brand metrics and explain their limits

Build a full-funnel budget allocation across Sponsored Products, Brands, Display, and DSP for a stated goal

Model a bid change's expected effect on impressions, CPC, and ACoS

Set up a weekly optimization cadence with named metrics and thresholds

Apply incrementality thinking to decide whether to shift spend between channels

Re-test every domain with timed practice sets and log weak areas

Re-teach the three lowest-scoring domains using your own notes only

Consolidate all deliverables into a single reference sheet

Simulate exam pacing under time constraints