AEM Business Practitioner case studies
AEM Business Practitioner · Put your knowledge to work in context.
The Adobe Certified Professional - Adobe Experience Manager Business Practitioner credential is designed for people who use AEM as a content and marketing tool rather than as developers. Typical candidates are content authors, marketers, digital producers, and site administrators who build pages, manage assets, run approval workflows, and configure audiences and campaigns inside AEM. The exam tests practical, role-based judgment across seven areas: content authoring and management, site structure and templates, assets and digital asset management, workflows and publishing, personalization and experience fragments, users and permissions, and reporting and analytics. Questions are multiple choice and multiple response, and they tend to describe a business scenario and ask which AEM action or setting achieves the outcome, so familiarity with the authoring interface matters more than memorizing terminology. The AEM Business Practitioner case studies are 5 cases and about 2,665 words.
1Campaign Landing Page Rollout with Shared Content and Localized Variations
A global retailer is launching a seasonal campaign across 12 locales. Each locale needs a landing page built from the same template, but with localized hero text, currency-specific pricing components, and region-specific legal disclaimers.
444 words, about 2 min2Asset Approval Workflow with External Agency and Version Control
A marketing team collaborates with an external agency to produce product images. The agency uploads images to a dedicated folder in AEM Assets.
545 words, about 3 min3Personalization with Context Hub and Experience Fragments for Returning Customers
An online bank wants to personalize the homepage for returning customers who have a mortgage. The personalization should show a mortgage refinance offer with a personalized rate based on the customer's segment (e.g., 'gold' or 'silver').
520 words, about 3 min4Multi-Site Manager Rollout for Regional Sites with Shared Components and Translations
A multinational company is rolling out 8 regional websites using AEM Multi-Site Manager (MSM). Each site will have the same structure and components but localized content.
523 words, about 3 min5Publishing Approval Workflow with Scheduled Release and Version Comparison
A healthcare organization uses AEM Sites to manage patient education content. Due to regulatory requirements, all content must go through a two-step approval: a medical reviewer and a compliance officer.
633 words, about 3 min