AEM Business Practitioner study guide
AEM Business Practitioner · Work through your exam, one topic at a time.
The Adobe Certified Professional - Adobe Experience Manager Business Practitioner credential is designed for people who use AEM as a content and marketing tool rather than as developers. Typical candidates are content authors, marketers, digital producers, and site administrators who build pages, manage assets, run approval workflows, and configure audiences and campaigns inside AEM. The AEM Business Practitioner study guide has 7 sections and about 2,098 words.
01Content Authoring and Management
Authoring in AEM revolves around the page editor and its component model. A candidate must distinguish page properties (metadata, thumbnails, vanity URLs, permissions copied to child pages) from component dialog fields , and understand the difference between Edit , Layout , Preview , and Scaffolding modes.
355 words, about 2 min02Site Structure, Navigation, and Templates
Site structure in AEM is a content tree under /content . Candidates must understand language copies (e.g., /content/site/en , /content/site/fr ) and the role of the language navigation component versus breadcrumb and navigation components.
339 words, about 2 min03Assets and Digital Asset Management
AEM Assets is a DAM built on the content tree under /content/dam . Candidates must know renditions (original plus generated thumbnails/web renditions), metadata schemas , and the difference between properties metadata and XMP metadata .
301 words, about 2 min04Workflows, Approvals, and Publishing
Workflows automate review and approval. Candidates must know the workflow model (steps, participants, transitions), workflow instances (running copies), and payloads (the content being processed).
276 words, about 1 min05Personalization, Components, and Experience Fragments
Personalization targets content to audiences . Candidates must know context hub , segments (rules based on traits), and activities in Adobe Target or AEM's built-in targeting.
283 words, about 1 min06Users, Groups, and Permissions
AEM security rests on users , groups , and ACLs . Candidates must understand principals , permissions (read, modify, create, delete, replicate), and privileges mapped to permissions.
267 words, about 1 min07Reporting, Analytics, and Campaigns
Reporting in AEM spans Sites console reports , Assets reports/insights , and analytics integrations . Candidates must know Adobe Analytics integration via Cloud Services configuration , and how ContextHub and client context feed data.
277 words, about 1 min