Adobe Campaign Classic Business Practitioner Expert flashcards

36 cards. Read the term and the definition here. The deck at the top of this page is optional.

Mid-sourcing instance

A separate execution instance that receives delivery requests from the marketing instance, performs the actual send, and synchronizes delivery and tracking logs back to marketing.

Named right

A permission token such as workflow, delivery, or profile that is granted to an operator group and controls access to a specific functional area regardless of folder.

xtkOption table

The table that stores global and instance-level configuration options; options can be overridden at workflow, delivery, or template scope depending on how they are declared.

Technical workflow

A system workflow such as tracking, cleanup, or mdata that must remain started; stopping it halts log purge, tracking consolidation, or campaign metrics.

Schema extension

A schema that adds fields or links to an existing schema, such as nms:recipient, using the same namespace prefix and the extension attribute on the source schema.

Filtering dimension

A schema enabled for targeting that appears in query activity target selectors; nms:recipient and nms:delivery are default filtering dimensions.

revLink attribute

A link attribute that automatically creates and maintains the reverse relation on the target schema, allowing navigation from both sides of the join.

Database update wizard

The tool that compares source schemas with the physical database and generates the ALTER statements needed to apply structural changes.

Quarantine

A block on an address stored in nms:address after a hard bounce or complaint; deliveries skip quarantined addresses until the quarantine period expires.

Target mapping

A configuration that defines the target schema, the delivery storage schema, and the address field used when sending a delivery.

Seed address

A test address stored in nms:seedAddress that receives proofs for rendering and deliverability validation without being counted as a real recipient.

Control group

A percentage of the target excluded from the delivery but retained in reporting so results can be compared against the contacted population.

Split activity

A workflow activity that routes the incoming population into subsets by filter condition, percentage, or exclusive allocation, each on its own output transition.

Enrichment activity

A workflow activity that adds columns to the target from another schema via a link, and can aggregate values such as a sum per recipient.

AND-join activity

A flow-control activity that waits for all incoming transitions to complete before releasing a single merged population downstream.

Continuous delivery activity

A workflow activity that sends event-driven or recurring deliveries from a template configured with a recurring or event trigger.

Typology rule

A constraint applied at delivery time, such as a pressure rule limiting messages per recipient per period, or a content or fatigue rule.

External account

A configuration object (nms:extAccount) holding SMTP relay, SMS gateway, or mobile app credentials, referenced by routing and delivery templates.

Delivery routing

A configuration (nms:routing) that defines the sending mode, such as bulk through mid-sourcing or direct, and the external account used.

Proof send

A test delivery sent to seed addresses or selected recipients to validate content and personalization before the final send.

Personalization block

A reusable content snippet stored in Resources > Templates > Personalization blocks and included by reference in deliveries and templates.

Conditional content block

A section wrapped in if/else script tags that is rendered or omitted at delivery time based on a condition evaluated against the recipient.

Expression editor

The interface used to build personalization expressions with schema fields, functions such as DateFormat, and variables, validated before send.

Content variant

An alternate version of delivery content used for A/B testing or dynamic content, assigned to a population and compared by delivery indicators.

Tracking log

The record in nms:trackingLog of opens and clicks captured through the tracking pixel and redirected links, consolidated by the tracking workflow.

Hard versus soft bounce

A hard bounce is a permanent failure such as an invalid address and triggers quarantine; a soft bounce is temporary and may be retried.

Delivery dashboard

The delivery summary view showing target, sent, opens, and clicks, with access to standard delivery reports such as delivery statistics.

Report editor

The tool that builds reports (xtk:report) from a schema or workflow-generated table, supporting scheduled refresh and export.

queryDef API

A SOAP API object that executes a select, insert, update, or delete against a schema using defined conditions and returns results as XML.

Session token

The credential returned by the xtk:session login call that must be passed to every subsequent SOAP API call on the instance.

Import template

A configuration mapping source columns to schema fields for an import, with reject and log files recording failed rows and outcomes.

Update data activity

A workflow activity that inserts or updates records in a schema from the workflow target, matching existing records on a defined key.

Security zone

A configuration (nms:securityZone) that restricts operator access by IP address and is assigned to operator groups and connections.

Audit log

The record (xtk:audit) of operator actions on key objects, retained according to the cleanup workflow and configured log retention options.

Right to be forgotten

A GDPR feature that deletes or anonymizes a recipient's personal data across schemas in response to a data subject request.

Blocklist flag

The recipient 'no longer contact' flag that excludes the record from targeting regardless of subscription status or address validity.