Adobe Campaign Classic Business Practitioner Expert study guide
Adobe Campaign Classic Business Practitioner Expert · Work through your exam, one topic at a time.
The Adobe Campaign Classic Business Practitioner Expert credential is aimed at practitioners who configure and run marketing operations on Adobe Campaign Classic rather than write code all day. It signals that a candidate can translate a campaign brief into a working data model, targeting workflow, delivery, and report inside the platform. The Adobe Campaign Classic Business Practitioner Expert study guide has 9 sections and about 2,213 words.
01Campaign Configuration and Administration
Administration in Adobe Campaign Classic is mostly about the relationship between the instance , its operators and security zones , and the execution resources that run campaigns. Know the difference between the technical operator (used by workflows and deliveries) and named operators; know how security zones restrict IP ranges and operator access; and know where options (server-wide name/value pairs) live versus target mappings and folders .
295 words, about 1 min02Data Model and Schema Management
Adobe Campaign Classic's data model is defined by schemas (XML) that generate SQL tables. Candidates must know the recipient schema ( nms:recipient ) as the default target, how to extend it, and the role of the target mapping that links a schema to delivery targeting.
289 words, about 1 min03Recipients, Targeting, and Segmentation
Targeting is the core skill: building queries , applying filtering dimensions , using target mappings , and refining audiences with segments , lists , and typology rules . Know the difference between a query (dynamic, re-evaluated) and a list (static snapshot).
278 words, about 1 min04Campaign Orchestration and Workflow Design
Workflows are the orchestration engine. Know the targeting workflow pattern: start → query → intersection/union → delivery → end.
242 words, about 1 min05Delivery Channels and Message Configuration
Know the delivery types (email, SMS, push, direct mail) and the delivery template that seeds each one. Understand routing , external accounts , typology rules (pressure, fatigue, control), and seed addresses .
240 words, about 1 min06Personalization, Dynamic Content, and Templates
Personalization uses JavaScript expressions in delivery content, resolved against the target data . Know personalization blocks , conditional content , and dynamic content driven by enumerations or query results .
222 words, about 1 min07Reporting, Tracking, and Analytics
Know the tracking pipeline: opens, clicks, and unsubscribes are logged and rolled into indicators (sent, delivered, opened, clicked, bounced). Understand delivery reports , campaign reports , and descriptive analysis .
226 words, about 1 min08Integrations, APIs, and Data Import/Export
Know the import/export wizard, data loading workflows, and the APIs (SOAP and REST) used to push and pull data. Understand external accounts for integrations, file formats (CSV, XML), and reconciliation keys during import.
204 words, about 1 min09Governance, Security, and Compliance
Governance covers operator rights , security zones , audit trails , and data retention . Compliance covers consent , unsubscribe handling , and data subject requests .
217 words, about 1 min