Adobe Target Business Practitioner Professional flashcards
Adobe Target Business Practitioner Professional · Build recall with a focused review session.
33 cards. Read the term and the definition here. The deck at the top of this page is optional.
- Revenue per visitor
- Total revenue divided by number of visitors. Used as a success metric when conversion values differ, because it captures both conversion rate and order value.
- Minimum detectable effect
- The smallest lift a test can reliably detect. Required sample size grows with the inverse square of the MDE, so smaller effects need much more traffic.
- Lift percentage
- The relative improvement of a test experience over the control, computed as (test rate minus control rate) divided by control rate, times 100.
- Multivariate test purpose
- An MVT evaluates combinations of multiple page elements to reveal interaction effects and identify which element most influences the success metric.
- Experience Targeting order
- XT evaluates audiences in sequence and the first match wins. Order audiences from most specific to most general to avoid unintended matches.
- Global mbox requirement
- The target-global-mbox must fire on every page where activities may run; without it, Target cannot execute or track activities sitewide.
- Form-based Experience Composer
- A non-visual composer that builds experiences from offers and targeting rules without rendering the page, useful for mboxes, APIs, and email.
- Activity QA mode
- A preview mode that generates a shareable link to view experiences without polluting report data; used for stakeholder review before launch.
- Auto-Allocate
- An activity type that shifts traffic toward the best-performing experience after a minimum conversion threshold, using a multi-armed bandit approach.
- Auto-Target
- An activity type that uses a machine-learning model to select the best experience for each visitor based on their profile and behavior.
- Statistical significance
- The probability that an observed difference is not due to chance. At 95% confidence, the p-value must be below 0.05 to declare a winner.
- Peeking problem
- Stopping a test as soon as results look significant inflates the false-positive rate. Fixed-horizon tests require pre-committed sample sizes and duration.
- Sample ratio mismatch
- An observed traffic split that deviates from the configured allocation, indicating a tracking or implementation issue that invalidates results.
- Custom profile script
- Server-side logic that runs in a Target mbox call and can read or write visitor profile attributes for use in audience targeting.
- Audience refinement
- A layer applied to an existing audience to add conditions without editing the base audience, allowing reuse across activities.
- Profile parameter targeting
- Targeting based on profile.attributeName values passed in the mbox request; the parameter must be present in the call for the rule to match.
- First-party cookie
- Target's visitor cookie stores profile data and persists across sessions; its duration is configured at the account level and affects audience continuity.
- Automated Personalization
- An activity type using machine learning to choose the best offer combination per visitor from a set of offers and success metric.
- Recommendations catalog
- A CSV or feed of products with entity IDs and attributes; required for Recommendations activities to serve algorithm-driven offers.
- Recommendations algorithms
- Built-in criteria such as Recently Viewed, Most Viewed, and People Also Viewed that determine which catalog items are recommended to a visitor.
- Personalization insights report
- A report showing which visitor attributes, such as browser or geography, most influence conversions in an Automated Personalization or Auto-Target activity.
- Conversion rate formula
- Conversions divided by visitors, expressed as a percentage. Visitors, not impressions, form the denominator in Target activity reports.
- Order confirmation mbox
- A mbox fired on the order confirmation page that passes order details, enabling Target to attribute revenue to the driving activity.
- Report segment filters
- Filters in Target reports that narrow results by audience or segment, revealing differential performance across visitor groups such as device or new visitors.
- MVT element contribution
- A multivariate report view showing which page element and which variation most influenced the success metric across tested combinations.
- Approver role
- A Target user role permitted to publish activities and grant approval; Editors can create and edit but cannot publish without approval.
- Properties and workspaces
- Account structures that partition activities, audiences, and offers by team or brand, enabling enterprise permission boundaries and cleaner reporting.
- at.js library
- The Target client library that fires mboxes and renders experiences; version 2.x supports single-page applications and the Adobe Experience Platform Web SDK migration.
- Response tokens
- Named values returned in the Target response, such as activity name or experience, that expose targeting data to Analytics and other tools.
- Activity approval workflow
- An optional configuration requiring an Approver to sign off before an activity can be activated, enforcing governance on published experiences.
- A/B test definition
- An activity comparing two or more experiences that differ by a single hypothesis, measuring the primary success metric against a control.
- Success metric selection
- The primary metric chosen at activity setup that determines winner selection and reporting; it must align with the business goal before launch.
- Business cycle duration
- The minimum test runtime covering at least one full week or business cycle, so day-of-week and seasonal effects do not bias results.