AIDA study materials
AIDA study resources

AIDA flashcards

AIDA · Build recall with a focused review session.

32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Combined ratio
Combined ratio equals incurred losses plus underwriting expenses divided by earned premium; values below 100% indicate underwriting profit before investment income.
Loss ratio
Loss ratio equals incurred losses divided by earned premium; it measures claims cost relative to premium and is a core underwriting profitability indicator.
Expense ratio
Expense ratio equals underwriting expenses divided by written premium; it measures the cost of acquiring and servicing policies.
Earned premium
Earned premium is the portion of written premium that corresponds to insurance coverage already provided during the accounting period.
Written premium
Written premium is the total premium charged for policies issued during a period, regardless of how much coverage has been earned.
Claims leakage
Claims leakage is the difference between the amount paid on a claim and the amount that should have been paid under policy terms, including avoidable overpayment.
Fraud score threshold
A fraud score threshold is the cutoff above which a claim is referred for investigation; it is calibrated to balance missed fraud against investigation cost.
Special investigation unit
A special investigation unit is a claims team that investigates suspected fraud, often triggered by analytics alerts, and coordinates with legal and law enforcement.
Model drift
Model drift is the deterioration of a model's predictive performance or calibration over time due to changes in populations, behavior, or data definitions.
Out-of-time validation
Out-of-time validation tests a model on data from a later period than the training data to estimate how performance may degrade after deployment.
Gini coefficient
The Gini coefficient measures a model's discriminatory power; it is related to the area under the ROC curve and ranges from zero to one in credit-risk style uses.
Data quality dimensions
Data quality dimensions include completeness, accuracy, timeliness, consistency, validity, and uniqueness; each dimension can be measured against an agreed acceptance threshold.
Telematics
Telematics uses vehicle sensors and communications to capture driving behavior, which insurers may use for usage-based rating, claims reconstruction, and risk monitoring.
Next-best-action
Next-best-action analytics ranks customer offers by expected incremental value, combining propensity, value, and eligibility rather than propensity alone.
Claims triage
Claims triage uses analytics to route each claim to the appropriate handling path, such as fast track, standard review, or investigation, based on risk and complexity.
Proxy discrimination
Proxy discrimination occurs when a model uses a variable correlated with a protected characteristic, producing disparate impact even without using that characteristic directly.
Data strategy
A data strategy defines how an organization will acquire, govern, and use data to achieve business goals, including architecture, ownership, quality, and funding.
Use-case prioritization
Use-case prioritization ranks analytics initiatives by business value and delivery feasibility so that the first wave balances quick wins and strategic impact.
ROI formula
Return on investment equals cumulative benefits minus cumulative costs, divided by cumulative costs; it expresses net value as a percentage of the investment.
Net present value
Net present value discounts a project's future net cash flows at the organization's cost of capital and subtracts the initial investment; positive NPV supports approval.
Payback period
Payback period is the time required for cumulative benefits to equal cumulative costs; it measures liquidity risk but ignores cash flows after the payback point.
Benefits realization
Benefits realization is the process of defining baselines, targets, owners, and measurement cadence for expected benefits, then verifying that realized value matches the business case.
Data governance
Data governance assigns decision rights and accountability for data quality, access, privacy, and model risk through roles, policies, and oversight forums.
Data steward
A data steward is accountable for a data domain's quality, definitions, and issue resolution, working with business owners and technical teams.
Executive sponsor
An executive sponsor provides strategic authority, funding, and escalation for a data initiative, helping remove organizational barriers and align priorities.
Pilot success criteria
Pilot success criteria are pre-agreed measurable thresholds for value, adoption, quality, and risk that determine whether an initiative should scale, revise, or stop.
Change management
Change management addresses stakeholder incentives, skills, process redesign, and communication to increase adoption of data-driven workflows and sustain new behaviors.
Build-versus-buy decision
Build-versus-buy compares internal development against vendor acquisition using total cost, speed, differentiation, control, and integration risk; the choice depends on strategic context.
Data maturity model
A data maturity model assesses capabilities such as data quality, governance, analytics, and culture across defined stages, producing a baseline for roadmap priorities.
OKR
OKRs pair an ambitious objective with measurable key results; for data strategy they translate outcomes such as faster claims or better retention into tracked targets.
Balanced scorecard
The balanced scorecard tracks financial, customer, internal process, and learning perspectives, helping data initiatives show value beyond cost reduction.
Model risk management
Model risk management identifies, validates, monitors, and controls risks from models, including poor data, flawed assumptions, misuse, and unclear ownership.