AIDA study materials
AIDA study resources

AIDA study plan

AIDA · Give each week a clear focus.

8 weeks · About 7 hours per week

Week 1

Using Data Analytics to Strengthen the Insurance Value Chain

  • Diagram the insurance value chain end to end, labeling every stage from product design and underwriting through claims, and name the data generated at each stage.

  • Classify the major data sources - policy administration, claims, third-party and bureau data, telematics and sensors, unstructured text - by which value-chain stage consumes them and for what decision.

  • Write out how analytics moves loss ratio, expense ratio, and combined ratio, working through at least three concrete stages numerically.

  • Build a 30-term glossary of value-chain and insurance-operations vocabulary and drill it until you can define each term without notes.

Your checkpoint

A value-chain map with at least 10 stages, each annotated with data inputs, one analytics use case, and the KPI it moves.

Week 2

Using Data Analytics to Strengthen the Insurance Value Chain

  • Contrast the modeling approaches used in risk selection, tiering, and price optimization, and state the trade-offs and failure conditions of each.

  • Trace a claim from first notice of loss to settlement and mark exactly where triage, subrogation, reserving, and fraud-detection analytics intervene.

  • Compare life, health, property-casualty, and annuity contexts for at least two use cases each to isolate where analytics practice genuinely differs by line of business.

  • Draft five original exam-style items on value-chain analytics, each with a written rationale for the correct answer and for each distractor.

Your checkpoint

A use-case matrix of at least 15 rows (value-chain stage by line of business) giving technique, data required, and expected benefit.

Week 3

Using Data Analytics to Strengthen the Insurance Value Chain & Developing and Implementing Data-Driven Strategies

  • Evaluate data-quality dimensions - accuracy, completeness, timeliness, consistency, granularity - against a specific claims dataset scenario and prescribe remediation for each gap found.

  • Summarize the regulatory and ethical constraints that bound analytics in each value-chain stage: unfair discrimination, explainability, privacy, and consent.

  • Define data-driven strategy and distinguish it from data-informed and intuition-led decision-making using two worked examples.

  • Diagnose three common failure modes of analytics programs - poor data, absent executive sponsorship, undefined success metric - and propose a concrete countermeasure for each.

Your checkpoint

A one-page governance checklist of 12 controls mapped to value-chain stages, stating the risk each control mitigates.

Week 4

Developing and Implementing Data-Driven Strategies

  • Frame a business problem as an analytics question that specifies the decision, the decision owner, and the measurable outcome.

  • Build a business case quantifying expected lift, implementation cost, and payback period for one analytics initiative.

  • Map stakeholders and their incentives for that initiative, and identify the two most likely blockers plus a mitigation for each.

  • Complete a timed 40-question mixed-domain set and log every miss by domain and by error type (knowledge gap, misread, or reasoning slip).

Your checkpoint

A two-page strategy brief covering problem, hypothesis, data needed, method, KPI, ROI estimate, and top risks.

Week 5

Developing and Implementing Data-Driven Strategies

  • Design an implementation roadmap with phases, accountable owners, and explicit decision gates for one initiative.

  • Select leading and lagging KPIs for that initiative and specify the measurement cadence and source system for each.

  • Compare centralized, federated, and hybrid analytics operating models on speed, cost, governance, and talent, and recommend one for a stated context.

  • Anticipate change-management resistance from underwriters, claims adjusters, and distribution partners, and write a specific tactic for each group.

Your checkpoint

A KPI tree linking one business outcome to three leading indicators, each with its data source and review cadence.

Week 6

Developing and Implementing Data-Driven Strategies

  • Sequence the model lifecycle from problem definition through deployment, monitoring, and retirement, naming the decision made at each gate.

  • Specify monitoring metrics for performance degradation, data drift, and bias, and set thresholds that trigger review or rollback.

  • Argue both sides of one ethical trade-off, such as granular pricing versus fairness, and defend a final recommendation.

  • Write five original scenario items that require choosing between two defensible strategies, with rationales explaining why the weaker option fails.

Your checkpoint

A model governance one-pager listing lifecycle gates, owners, monitoring thresholds, and the escalation path.

Week 7

Using Data Analytics to Strengthen the Insurance Value Chain & Developing and Implementing Data-Driven Strategies

  • Rework every logged error from weeks 4 through 6 into a corrected note that states the underlying principle rather than just the right answer.

  • Connect a Domain 1 use case to a Domain 2 implementation decision across three end-to-end scenarios, naming the trade-off at each handoff.

  • Rehearse out loud a five-minute explanation of a full analytics initiative to a non-technical executive, then tighten anything that needed jargon.

  • Re-take quizzes on your three weakest subtopics and reach at least 85% on each.

Your checkpoint

A consolidated error log with at least 25 entries, each carrying root cause and the corrected rule.

Week 8

Using Data Analytics to Strengthen the Insurance Value Chain & Developing and Implementing Data-Driven Strategies

  • Complete three timed 60-question mixed sets under exam conditions and record scores by domain and subtopic.

  • Review only items missed twice, and retire any flashcard answered correctly three times consecutively.

  • Recite from memory the value chain, the model lifecycle, and the KPI framework without referring to notes.

  • Finalize a one-page exam-day sheet of formulas, frameworks, and decision rules you keep confusing.

Your checkpoint

Three timed scores at or above 80% overall with neither domain below 75%.

Milestones

Week 3: Explain the full value chain from memory, naming a technique, a data source, and a governance control for every stage.

Week 4: Strategy brief scores at least 8 of 10 on your own rubric, and the timed 40-question set scores at least 75%.

Week 6: Domain 2 self-test at 80% or higher, with every missed item rewritten as a cleared flashcard.

Week 7: Error log shows 25 or more entries and no subtopic remains below 85% on re-test.

Week 8: All three timed mocks at 80% or higher overall, neither domain below 75%, and the exam-day sheet complete.