Creative Formats and Ad Experiences
Formats to know
Amazon DSP supports display (standard, responsive), online video, streaming TV (OTT), audio, and mobile in-app creatives, plus interactive experiences on Amazon-owned surfaces. Candidates should understand responsive e-commerce creative (auto-sizes and pulls product info), video creative specs (length, aspect ratio), and interactive ad experiences like shoppable or brand-store-linked units.
Creative best practices
Match format to placement and device, respect spec and file-size limits, and ensure policy compliance (no prohibited content, accurate claims). Creative approval happens before delivery - rejected creatives block the line item.
Traps
- Assuming one creative fits all devices - CTV, audio, and display need different assets.
- Forgetting that creative must be approved before a line item can serve.
- Confusing responsive creative (auto-optimizes) with static display.
- Overlooking that interactive/shoppable units are largely limited to Amazon-owned surfaces.
Rule of thumb
Choose the creative by where it will render: video for CTV/online video, audio for streaming audio, responsive display for multi-size web placements. Always confirm approval status before launch - an unapproved creative is a silent delivery killer.