Amazon DSP study plan

Map the DSP interface end-to-end by tracing one campaign from creation to reporting and writing a one-page flow diagram in your own words

Define line item hierarchy (campaign, line item, creative) and explain in writing how each level controls budget, targeting, and pacing

Compare at least four bid strategies by writing a decision table of when to use each based on goal, budget, and inventory type

Build a personal glossary of 25 platform terms with your own definitions, flagging any you cannot yet explain confidently

Draft three sample line item configurations (awareness, consideration, conversion) specifying bid strategy, budget, flight dates, and pacing

Explain the relationship between audience targeting at the line item level and bid adjustments, using a worked numeric example

List the main audience categories (in-market, lifestyle, contextual, first-party, Amazon shopper audiences) and note one use case each

Practice setting frequency caps and describe how they interact with reach and budget

Build a segmentation worksheet mapping three hypothetical advertiser goals to specific audience tactics

Explain first-party audience onboarding at a conceptual level and list the prerequisites you would confirm before launch

Compare contextual versus audience-based targeting by writing pros and cons for a low-budget test

Describe how audience overlap and exclusions affect effective reach in your own words

Differentiate programmatic guaranteed, preferred deal, private auction, and open auction by writing a comparison table of access, pricing, and predictability

Explain supply sources and inventory quality signals at a conceptual level

Match three campaign goals to appropriate deal types and justify each choice in two sentences

Identify what information you would request from a publisher or supply partner before committing to a deal

Catalog the major creative formats and state the primary use case and typical placement for each

Write a creative brief for one format that includes specs you have verified, noting any spec you are unsure of for later review

Summarize core advertising policy categories (prohibited content, creative requirements, landing page rules) in your own words

Walk through a mock creative review and document three likely rejection reasons and how to fix each

Distinguish attribution models and explain in writing when each is appropriate for a given campaign goal

Define the key metrics reported in DSP (impressions, reach, frequency, CTR, viewability, conversions) and how each is calculated conceptually

Design a reporting plan for one sample campaign: metrics, dimensions, cadence, and audience for each report

Explain the difference between platform-reported and third-party measurement and note tradeoffs

Diagnose three sample underperformance scenarios (low CTR, high frequency, poor conversion rate) and write a corrective action for each

Describe a structured optimization cadence (what to check weekly versus monthly) in your own words

Explain how to reallocate budget across line items based on performance data, using a worked example

List bid strategy adjustments you would test and the metric you would judge each by

Review your flagged uncertain items from weeks 1-7 and resolve or confirm each with a reliable source

Complete a full timed practice assessment across all eight domains and record your score by domain

Build a one-page summary sheet of the ten concepts you found hardest, in your own words

Identify your two weakest domains and write a targeted review plan for each