Amazon DSP case studies

Amazon DSP · Put your knowledge to work in context.

The Amazon DSP Certification is a professional credential for advertising practitioners who plan, buy, and optimize programmatic media through Amazon's demand-side platform. It signals that a candidate understands how the DSP fits into the broader Amazon Advertising ecosystem and can run campaigns end to end rather than just click through the interface. The Amazon DSP case studies are 5 cases and about 2,241 words.

The Overlapping Audience Trap

A home-goods advertiser runs three line items in the same campaign targeting the same in-market shoppers: one with a broad in-market audience, one layered with a lifestyle segment, and one using a retargeting audience of site visitors. Each line item has a 40 daily budget and a 2.50 base bid.

461 words, about 2 min 2

The Deal That Never Delivers

A beverage brand books a private marketplace (PMP) deal with a premium publisher at a 9.00 CPM floor and a 12.00 fixed bid, expecting premium sports content inventory. Two weeks in, the deal has delivered only 8% of its forecasted impressions.

455 words, about 2 min 3

The Bid Strategy That Ate the Budget

A software company launches a campaign with a single line item using an automated bid strategy optimizing toward conversions, with a 5,000 daily budget and a target CPA of 80. Conversion tracking was set up three days before launch and shows 12 conversions in the first week, but the advertiser's analytics platform reports 40 sign-ups from the same period.

469 words, about 2 min 4

Creative That Passes Review but Fails the Brand

A supplement brand submits a display creative for a DSP campaign. The creative includes a before/after body image, a claim that the product 'supports immune health,' a countdown timer, and a 'Shop Now' button.

429 words, about 2 min 5

Attribution Window Whiplash

A retailer runs a DSP campaign alongside Sponsored Products. The DSP line item uses a 14-day view-through and 14-day click-through attribution window; Sponsored Products uses a 7-day window.

427 words, about 2 min