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Amazon Sponsored Ads study materials
Amazon Sponsored Ads study resources

Amazon Sponsored Ads practice questions

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Question 1Sponsored Products: campaign structure, ad groups, and product targeting

In Sponsored Products, how are campaigns organized from broadest to most granular?

  1. Ad group, then campaign, then product ad
  2. Campaign, then ad group, then product ad Correct answer.
  3. Portfolio, then product ad, then ad group
  4. Campaign, then product ad, then ad group

Explanation

Sponsored Products uses three levels: campaign, ad group, and product ad. The budget sits on the campaign, while targeting, bids, and negatives are managed within the ad group. Product ads sit inside an ad group and point to the SKUs being advertised.

Question 2Sponsored Products: campaign structure, ad groups, and product targeting

At which level of a Sponsored Products campaign is the daily budget set?

  1. Ad group
  2. Keyword
  3. Campaign Correct answer.
  4. Product ad

Explanation

The daily budget is set on the campaign and shared by every ad group inside it. Ad groups hold targeting and bids, not budgets. This is why separate budgets require separate campaigns.

Question 3Sponsored Products: campaign structure, ad groups, and product targeting

Which of these is one of the four auto-targeting groups available in Sponsored Products?

  1. Exact match
  2. Substitutes Correct answer.
  3. Category loose
  4. Broad phrase

Explanation

Auto campaigns use four targeting groups: close match, loose match, substitutes, and complements. Substitutes shows ads on detail pages of products similar to the advertised item. Broad phrase and exact match are keyword match types, not auto targeting groups.

Question 4Sponsored Products: campaign structure, ad groups, and product targeting

Which of the following can be used directly as a Sponsored Products product targeting expression?

  1. A specific ASIN Correct answer.
  2. A search term
  3. A keyword phrase
  4. A customer review rating

Explanation

Product targeting accepts ASINs, categories, and brands as targeting expressions. Search terms and keyword phrases belong to keyword targeting. Star ratings and prices are refinements applied to category targets, not standalone targets.

Question 5Sponsored Products: campaign structure, ad groups, and product targeting

What is the role of the ad group default bid in a manual Sponsored Products campaign?

  1. It sets the campaign's daily budget
  2. It is the maximum bid allowed for all placements
  3. It determines the placement multiplier
  4. It applies to targets without an individual bid Correct answer.

Explanation

The ad group default bid applies to any target that does not have its own bid. Target-level bids override the default. The daily budget is set at campaign level, and placement multipliers are set separately.

Question 6Sponsored Products: campaign structure, ad groups, and product targeting

Which placement can a Sponsored Products campaign adjust using a bid multiplier?

  1. External affiliate sites
  2. The Amazon homepage
  3. Top of search Correct answer.
  4. Search results on mobile only

Explanation

Sponsored Products offers placement bid adjustments for top of search, rest of search, and product pages. Each multiplier raises the base bid by a percentage for that placement. Mobile-only search, the homepage, and external affiliate sites are not adjustable placements.

Question 7Sponsored Products: campaign structure, ad groups, and product targeting

At which levels can negative product targeting be applied in Sponsored Products?

  1. Only at the account level
  2. Only within auto campaigns
  3. Only at the product ad level
  4. At campaign and ad group levels Correct answer.

Explanation

Negative keywords and negative product targets can be applied at the campaign level or inside a specific ad group. Campaign-level negatives apply to every ad group in that campaign. They are not restricted to auto campaigns.

Question 8Sponsored Products: campaign structure, ad groups, and product targeting

What does an Amazon advertising portfolio group together?

  1. Only products in the same category
  2. Only ad groups with the same bid
  3. Campaigns grouped for organization and reporting Correct answer.
  4. Only keywords that convert

Explanation

Portfolios group campaigns for organization, access control, and reporting. They do not merge budgets, targeting, or bids. A portfolio does not override the daily budget set on each campaign.

Question 9Sponsored Products: campaign structure, ad groups, and product targeting

A seller has three product lines with different margins and wants each line to have its own budget. Which structure best supports that?

  1. One ad group per product line inside a shared campaign
  2. One campaign per product line with ad groups inside Correct answer.
  3. One campaign containing all three product lines in a single ad group
  4. One campaign per ASIN with identical budgets

Explanation

Because the budget lives on the campaign, separate budgets for product lines require separate campaigns. Ad groups inside a campaign share one budget and cannot be capped individually. Grouping products thematically inside each campaign keeps bids and negatives manageable.

Question 10Sponsored Products: campaign structure, ad groups, and product targeting

In a manual campaign using product targeting, the ad group default bid is $0.50 and one ASIN target has a bid of $0.80. Which bid applies to that ASIN target?

  1. $0.65, the average of the two
  2. $0.50, the ad group default
  3. $1.30, the two combined
  4. $0.80, the target-level bid Correct answer.

Explanation

A bid set on a specific target overrides the ad group default bid. The default only applies to targets that have no individual bid. Bids are never summed or averaged.

Question 11Sponsored Products: campaign structure, ad groups, and product targeting

Why is it usually better to keep thematically similar products together in one ad group?

  1. Ad groups can only contain one product
  2. Amazon requires a minimum of five ad groups
  3. Similar products share coherent bids and negatives Correct answer.
  4. Ad groups cannot share a budget

Explanation

Ad groups are the unit for bids, negatives, and creative selection, so grouping similar products makes those settings coherent. Ad groups can hold multiple products and share the campaign budget. There is no fixed minimum number of ad groups.

Question 12Sponsored Products: campaign structure, ad groups, and product targeting

With dynamic bidding set to up and down, by how much can Amazon raise a bid for a top-of-search placement?

  1. Up to 10%
  2. Up to 50%
  3. Up to 25%
  4. Up to 100% Correct answer.

Explanation

With up and down bidding, Amazon can raise bids by up to 100% for top-of-search placements when a click is more likely to convert, and lower them elsewhere. Down only never raises bids. The 10%, 25%, and 50% figures do not match the documented cap.

Question 13Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants ads to stop appearing on a specific competitor ASIN that converts poorly. What should they add?

  1. A negative keyword for the competitor's brand
  2. A lower campaign budget
  3. A placement multiplier of zero
  4. A negative product target for that ASIN Correct answer.

Explanation

Negative product targeting excludes specific ASINs or brands from product-targeted delivery. A negative keyword blocks search terms, not detail pages. Budgets and placement multipliers do not exclude individual ASINs.

Question 14Sponsored Products: campaign structure, ad groups, and product targeting

Which auto-targeting group matches shopper searches closely related to the seller's advertised product?

  1. Substitutes
  2. Close match Correct answer.
  3. Loose match
  4. Complements

Explanation

Close match targets shopper searches that are closely related to the advertised product. Loose match is broader, substitutes targets similar products' detail pages, and complements targets products often bought with yours.

Question 15Sponsored Products: campaign structure, ad groups, and product targeting

While reviewing an auto campaign's search term report, a seller sees individual ASINs that generated sales. What is the best next step?

  1. Pause the auto campaign immediately
  2. Add those ASINs as negative targets in the same campaign
  3. Increase the campaign budget without other changes
  4. Add them as product targets in a manual campaign Correct answer.

Explanation

Individual ASINs that convert in an auto campaign are strong candidates for manual product targeting. Harvesting them into a manual campaign lets the seller set controlled bids. Negating them or only raising budget does not capture that opportunity.

Question 16Sponsored Products: campaign structure, ad groups, and product targeting

A seller places the same ASIN in three ad groups of one campaign with overlapping product targets. What is the main risk?

  1. The ASIN's reviews will be split
  2. The campaign budget will automatically double overnight
  3. Amazon will reject the duplicate ad and pause the campaign
  4. Your ads compete and spend control gets harder Correct answer.

Explanation

Amazon does not block duplicate ASINs across ad groups, but the ads compete for the same impressions. That duplication makes spend and performance harder to attribute. Consolidating the ASIN into one ad group is the usual fix.

Question 17Sponsored Products: campaign structure, ad groups, and product targeting

One campaign contains four ad groups. How is the campaign's daily budget applied across them?

  1. It is split evenly and unused portions are lost
  2. It is shared across the campaign's ad groups Correct answer.
  3. Each ad group gets an equal copy of the budget
  4. It applies only to the first ad group

Explanation

The campaign budget is one pool shared by all ad groups in that campaign. It is not split evenly in advance, and unspent budget is not reallocated per ad group. An ad group with strong performance can consume most of the pool.

Question 18Sponsored Products: campaign structure, ad groups, and product targeting

When a product targeting expression is set to expanded rather than exact, what does Amazon do?

  1. It converts the target into a broad keyword
  2. It broadens delivery to related products and categories Correct answer.
  3. It caps bids at the ad group default bid
  4. It restricts delivery to the exact ASIN only

Explanation

Expanded targeting lets Amazon match related products and categories beyond the exact target that was set. Exact targeting restricts delivery to the specified ASIN or category. Expanded targeting does not turn targets into keywords or change bid amounts.

Question 19Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants to target a broad category but narrow delivery to a specific brand and price band. Which feature supports this?

  1. Placement multipliers
  2. Negative keywords
  3. Portfolio budget caps
  4. Category targeting refinements Correct answer.

Explanation

Category targeting can be refined by brand, price range, star rating, and shipping eligibility. These refinements narrow which products in the category can trigger the ad. Placement multipliers and negatives do not narrow category delivery this way.

Question 20Sponsored Products: campaign structure, ad groups, and product targeting

Which product targeting option lets a seller show ads on products from a chosen brand without listing each ASIN?

  1. Brand keyword match
  2. Brand targeting Correct answer.
  3. Category refinement by rating
  4. ASIN expansion

Explanation

Brand targeting shows ads on products from a brand the seller chooses rather than listing individual ASINs. It differs from refining a category by star rating. Keyword match types apply to shopper searches, not detail pages.

Question 21Sponsored Products: campaign structure, ad groups, and product targeting

A campaign's product page placement is performing well. How can the seller increase bids there without changing base bids?

  1. Add more keywords to the ad group
  2. Switch dynamic bidding to down only
  3. Raise the campaign daily budget
  4. Raise the product pages placement multiplier Correct answer.

Explanation

Placement multipliers increase bids for one placement without changing base bids. A product pages multiplier is applied on top of the target bid. Budget changes and added keywords do not adjust placement-level bidding.

Question 22Sponsored Products: campaign structure, ad groups, and product targeting

A seller raises the ad group default bid, but several targets already have custom bids. What happens to those custom bids?

  1. The campaign is paused for review
  2. Custom-bid targets keep their own bids Correct answer.
  3. Custom bids are reduced by half
  4. All custom target bids are overwritten immediately

Explanation

Custom target bids take precedence over the ad group default, so changing the default leaves them unchanged. Only targets without their own bid inherit the new default. Amazon does not pause the campaign or halve bids when the default changes.

Question 23Sponsored Products: campaign structure, ad groups, and product targeting

A single campaign holds ten ad groups, and one ad group consumes most of the daily budget. Which structural change best addresses this?

  1. Lower all bids in the campaign equally
  2. Move the heavy spender to its own campaign Correct answer.
  3. Remove negative keywords from the campaign
  4. Add several more ad groups to the same campaign

Explanation

Because budget is shared at campaign level, a heavy spender can crowd out other ad groups. Moving that ad group into its own campaign gives it a separate budget and makes spend controllable. Adding ad groups or cutting every bid does not fix the allocation problem.

Question 24Sponsored Products: campaign structure, ad groups, and product targeting

A seller launching a new product wants to discover which ASINs and searches drive sales. Which starting structure is most suitable?

  1. Sponsored Brands video campaign
  2. Manual keyword campaign with exact match only
  3. A product targeting campaign with only one broad category target
  4. An auto campaign to gather data, then manual campaigns Correct answer.

Explanation

Auto campaigns are the standard discovery tool because they match to searches and products the seller may not have listed. Converting targets found there can later be moved into manual campaigns. Starting narrow with exact keywords or a single broad category limits that discovery.

Question 25Sponsored Products: campaign structure, ad groups, and product targeting

When targeting a competitor's ASIN with product targeting, which bid approach is generally sound?

  1. Bid the maximum on every product target
  2. Bid to conversion value and adjust placements Correct answer.
  3. Bid the minimum to conserve the budget
  4. Skip target bids and rely on the budget

Explanation

Competitor ASIN targeting usually works best when bids reflect observed conversion value and placements are tuned separately. Bidding the maximum or minimum without data wastes budget or loses impressions. The campaign budget does not substitute for target-level bids.

Question 26Sponsored Products: campaign structure, ad groups, and product targeting

Which statement correctly describes the structure of a Sponsored Products campaign?

  1. An ad group holds campaigns; each campaign holds products and targeting.
  2. A campaign holds ad groups; each ad group holds products and targeting. Correct answer.
  3. An ad group holds products only, while targeting sits at account level.
  4. A campaign holds exactly one ad group, and products sit at campaign level.

Explanation

Sponsored Products uses a three-tier hierarchy: campaign, ad group, and then products and targeting within the ad group. Budgets and campaign-level settings sit at the campaign tier, while products and targeting expressions sit inside ad groups.

Question 27Sponsored Products: campaign structure, ad groups, and product targeting

At which levels can negative keywords be applied in a Sponsored Products campaign?

  1. Only at the product targeting expression level.
  2. Only at the account level.
  3. Only at the ad group level.
  4. At the campaign level and at the ad group level. Correct answer.

Explanation

Negative keywords can be added at campaign and ad group levels. A campaign-level negative applies to every ad group in that campaign, while an ad group-level negative applies only to that ad group.

Question 28Sponsored Products: campaign structure, ad groups, and product targeting

In an automatic Sponsored Products campaign, which targeting group is intended to show ads on product pages of items that pair with the advertised product?

  1. Close match
  2. Loose match
  3. Substitutes
  4. Complements Correct answer.

Explanation

The complements group targets product detail pages of items that are often bought with or used alongside the advertised product. It is distinct from substitutes, which targets similar products that shoppers may compare.

Question 29Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants a higher top-of-search placement adjustment for one product line than for another, but both lines share the same keywords. What structure is required?

  1. Use one campaign and separate the lines with negative keywords.
  2. Use one campaign and set a different adjustment per ad group.
  3. Use one ad group and set a product-level placement adjustment.
  4. Use separate campaigns, because placement adjustments are set at campaign level. Correct answer.

Explanation

Placement bid adjustments are configured at the campaign level, not at the ad group or product level. If two product lines need different top-of-search adjustments, they must sit in separate campaigns.

Question 30Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants one ad group to use dynamic bidding down only and another ad group to use fixed bids. What must the seller do?

  1. Use one campaign and change the bidding strategy only for the second ad group.
  2. Set a different bidding strategy on each ad group in the same campaign.
  3. Set the bidding strategy at the product level within each ad group.
  4. Create separate campaigns, because bidding strategy is set at campaign level. Correct answer.

Explanation

Bidding strategy is a campaign-level setting, so ad groups within one campaign share it. To use different strategies, the seller must separate the ad groups into different campaigns.

Question 31Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants separate bids and separate negative keywords for the exact, phrase, and broad versions of the same keyword. Which structure best supports this?

  1. One ad group with three keywords and a single bid for all match types.
  2. Three separate campaigns, one for each match type, with identical budgets.
  3. Three ad groups in one campaign, each containing one match type. Correct answer.
  4. One ad group containing all three match types and one shared negative list.

Explanation

Separate ad groups let the seller assign distinct bids and negatives to each match type while keeping one campaign budget. This isolation prevents one match type's negatives from unintentionally blocking another's traffic.

Question 32Sponsored Products: campaign structure, ad groups, and product targeting

Which statement about a manual Sponsored Products ad group is accurate?

  1. It must contain at least one keyword before product targets can be added.
  2. It can contain product targets only after the campaign is converted from automatic.
  3. It can contain both keyword and product targets, serving on search and product pages. Correct answer.
  4. It can contain keywords or product targets, but never both.

Explanation

A manual ad group can hold both keyword targets and product targets. Amazon may then serve the ads on search results and on product detail pages, depending on the targeting expression that matches.

Question 33Sponsored Products: campaign structure, ad groups, and product targeting

A search term matches an active keyword in an ad group, but the same term is also blocked by a campaign-level negative keyword. What happens?

  1. The ad does not serve for that search term, because the negative keyword blocks it. Correct answer.
  2. The ad serves only if the ad group also has a negative keyword for that term.
  3. The ad serves because the positive keyword match takes priority.
  4. The ad serves on product pages but not in search results.

Explanation

Negative keywords block matching traffic; a campaign-level negative applies to all ad groups in the campaign. A positive keyword match does not override a negative that covers the same search term.

Question 34Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants to target a competitor's brand but exclude one specific ASIN from that brand. Which approach is valid?

  1. Use brand product targeting plus a negative keyword equal to the ASIN.
  2. Use category targeting plus a negative keyword equal to the brand name.
  3. Use brand product targeting plus a negative product targeting expression for that ASIN. Correct answer.
  4. Use an ASIN product targeting expression for every other product in the brand.

Explanation

Brand product targeting can cover the competitor's brand broadly, while a negative product targeting expression for one ASIN removes that specific product from delivery. The two expressions work together: brand inclusion plus ASIN exclusion.

Question 35Sponsored Products: campaign structure, ad groups, and product targeting

A seller creates a product targeting expression for a specific competitor ASIN. Where are ads eligible to appear from that expression?

  1. On the detail page of that targeted ASIN. Correct answer.
  2. Only on the seller's own product detail pages.
  3. In search results for shopper queries containing that ASIN.
  4. On category pages that contain that ASIN.

Explanation

Product targeting for a specific ASIN places ads on that ASIN's detail page. It does not create keyword-based search eligibility; that requires keyword targeting.

Question 36Sponsored Products: campaign structure, ad groups, and product targeting

A seller wants one ad group to use automatic targeting and another ad group in the same campaign to use manual keyword targeting. What is the correct approach?

  1. Use one manual campaign and enable automatic targeting for the second ad group.
  2. Create the automatic ad group first, then convert it to manual after adding keywords.
  3. Use one automatic campaign and add keyword targets to the second ad group.
  4. Create separate campaigns, because a Sponsored Products campaign is either automatic or manual. Correct answer.

Explanation

A Sponsored Products campaign is created as either automatic or manual; the targeting mode is not mixed across ad groups within one campaign. To run both modes, the seller needs separate campaigns.

Question 37Sponsored Brands and Sponsored Brands Video: formats and eligibility

What brand-related requirement must a seller meet before Sponsored Brands or Sponsored Brands Video campaigns can be created?

  1. The brand must already be selling through Amazon Vendor Central as a first-party supplier.
  2. The brand must be enrolled in Amazon Brand Registry. Correct answer.
  3. The brand must have a registered trademark in every country where Amazon operates.
  4. The brand must have at least one product ranked in the Best Sellers list.

Explanation

Amazon ties Sponsored Brands access to Brand Registry enrollment, because the ad formats rely on verified brand assets such as the logo and brand name. Only brand owners, or agents acting with their permission, see these formats in the campaign builder. Without enrollment the Sponsored Brands option is unavailable regardless of sales performance.

Question 38Sponsored Brands and Sponsored Brands Video: formats and eligibility

What is the maximum number of characters allowed in a Sponsored Brands headline?

  1. 80
  2. 50 Correct answer.
  3. 30
  4. 150

Explanation

Amazon caps the Sponsored Brands headline at 50 characters, including spaces, so copy is written to fit the ad template. Text beyond the limit is rejected at submission rather than displayed in full. Because the headline is the only free-text line in the creative, messaging must be concise.

Question 39Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which video length is acceptable for a Sponsored Brands video ad?

  1. 60 seconds
  2. 90 seconds
  3. 30 seconds Correct answer.
  4. 3 seconds

Explanation

Sponsored Brands video accepts clips between 6 and 45 seconds, so a 30-second cut fits comfortably inside the range. Files shorter than 6 seconds or longer than 45 seconds are rejected at upload. Shorter cuts generally hold attention better in the search feed.

Question 40Sponsored Brands and Sponsored Brands Video: formats and eligibility

How many products can appear in a Sponsored Brands product collection creative?

  1. Up to two
  2. Up to three Correct answer.
  3. Up to ten
  4. Exactly one product

Explanation

The product collection format displays three ASINs from the advertised brand, and each tile links to its own product detail page. All three ASINs must belong to the registered brand and be eligible for advertising. Formats that promote a single product use video instead.

Question 41Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which account type is required to run Sponsored Brands campaigns?

  1. An active professional selling account Correct answer.
  2. A free Amazon customer account
  3. A Vendor Central account only
  4. An Individual selling account with no subscription

Explanation

Sponsored Brands is available through Seller Central to professional selling accounts in good standing, and to vendors through Vendor Central. Individual selling accounts do not get access to the Sponsored Brands campaign builder. A customer account alone can never create ads.

Question 42Sponsored Brands and Sponsored Brands Video: formats and eligibility

How does Amazon treat audio in a Sponsored Brands video ad?

  1. Audio plays automatically at full volume.
  2. Audio must be a single voice-over track with no music.
  3. Audio is not supported; the video plays muted. Correct answer.
  4. Audio plays only after the shopper clicks the video.

Explanation

Sponsored Brands video runs without sound in search results and on product detail pages, so the message has to land visually through on-screen text and imagery. A video that depends on narration loses its point. Creative is therefore built to read clearly with the audio off.

Question 43Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which set lists the creative formats available under Sponsored Brands?

  1. Store spotlight, Sponsored Display, and Sponsored Products
  2. Product collection, brand banner, and Sponsored Products video
  3. Product collection, Store spotlight, and video Correct answer.
  4. Product collection, display banner, and Sponsored Display video

Explanation

Sponsored Brands offers three creative formats: product collection with three ASINs, Store spotlight with three Store pages, and video. Sponsored Display and Sponsored Products are separate ad products with their own eligibility rules and reporting. Mixing formats from other products is a common source of confusion.

Question 44Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which destination can a Sponsored Brands creative send shoppers to?

  1. Only an Amazon search results page for the brand's keywords
  2. Only the brand's own off-Amazon e-commerce website
  3. Only a Sponsored Products detail page in the same category
  4. A product page, a Brand Store, or a landing page Correct answer.

Explanation

Sponsored Brands creatives let the advertiser choose an Amazon destination such as the promoted product's detail page, a Brand Store page, or a custom landing page built for the campaign. Traffic stays inside Amazon, which keeps the shopper in the purchase environment and keeps attribution clean.

Question 45Sponsored Brands and Sponsored Brands Video: formats and eligibility

What is the maximum file size for a Sponsored Brands video upload?

  1. 500 MB Correct answer.
  2. 2 GB
  3. 1 GB
  4. 50 MB

Explanation

Amazon caps Sponsored Brands video files at 500 MB, which is ample for a 45-second HD clip at normal bitrates. Larger files must be compressed before upload. Staying well under the cap also speeds up the review process.

Question 46Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which file types are accepted for Sponsored Brands video?

  1. MP4 and GIF
  2. MP4 and MOV Correct answer.
  3. AVI and WMV
  4. MKV and FLV

Explanation

The video uploader accepts MP4 or MOV containers encoded with standard codecs, with H.264 MP4 being the usual recommendation. Other containers must be transcoded before upload. Submitting an unsupported container results in a rejection at the creative stage.

Question 47Sponsored Brands and Sponsored Brands Video: formats and eligibility

What is the minimum resolution Amazon requires for a 16:9 Sponsored Brands video?

  1. 854 x 480
  2. 3840 x 2160
  3. 640 x 360
  4. 1280 x 720 Correct answer.

Explanation

For 16:9 Sponsored Brands video, Amazon requires at least 1280 x 720, with 1920 x 1080 recommended. Lower-resolution files look soft in the search feed and may be rejected. Shooting and exporting at 1080p keeps the asset reusable across placements.

Question 48Sponsored Brands and Sponsored Brands Video: formats and eligibility

A brand owner wants to launch a Store spotlight ad. What must exist before the creative can be built?

  1. A registered trademark in at least five marketplaces
  2. A Sponsored Products campaign with at least 100 clicks
  3. An Amazon Vine enrollment for the featured ASINs
  4. A published Brand Store with multiple pages Correct answer.

Explanation

Store spotlight tiles link to pages within a Brand Store, so the Store must already be built and published before the ad can be created. Without enough published Store pages, the format stays unavailable in the creative builder. The number of Sponsored Products clicks or Vine enrollments is irrelevant.

Question 49Sponsored Brands and Sponsored Brands Video: formats and eligibility

How many Brand Store pages does a Store spotlight creative link to?

  1. Five
  2. Ten
  3. One
  4. Three Correct answer.

Explanation

Store spotlight presents three clickable tiles, each pointing to a different Brand Store page that features at least one product. The Store therefore needs a home page plus enough sub-pages to supply three distinct destinations. If the pages do not exist, the creative cannot be completed.

Question 50Sponsored Brands and Sponsored Brands Video: formats and eligibility

Which targeting options does a Sponsored Brands campaign offer?

  1. Product targeting only
  2. Audience interests and lifestyle segments only
  3. Keyword targeting and product targeting Correct answer.
  4. Keyword targeting only

Explanation

Sponsored Brands campaigns can target shopper search terms through keywords or target specific products, categories, and brands through product targeting. Both are configured at the ad group level and can be combined across a campaign. Audience interest segments belong to other Amazon advertising products.