Amazon Sponsored Ads case studies
Amazon Sponsored Ads · Put your knowledge to work in context.
The Amazon Sponsored Ads credential is Amazon's own certification for advertising professionals who plan, launch, and optimize sponsored ad campaigns in the Amazon Ads console. It is aimed at media buyers, agency practitioners, brand managers, and sellers who already work with campaign structure, targeting, and budgets and want a structured way to validate that knowledge. The Amazon Sponsored Ads case studies are 5 cases and about 4,077 words.
1One Campaign, Sixty ASINs: Restructuring for Budget Ownership
You manage a 60-ASIN coffee-equipment brand. All Sponsored Products spend runs through a single campaign, 'Coffee - All,' with a $150 daily budget and 26 ad groups: 24 keyword groups (one theme and one match type each, all 60 ASINs inside) plus two product-targeting groups aimed at competitor ASINs.
827 words, about 4 min2Negative Keywords That Do Not Bite, and a Query Worth Promoting
You sell yoga accessories. Campaign 'YOGA-Broad' holds the broad keyword 'yoga mat' alongside six other broad terms, all in one ad group; a separate campaign runs 'yoga mat' on exact.
864 words, about 4 min3A Budget Increase That Bought the Wrong Placements
Your target ACOS is 30%. Campaign 'Trail Bottles' uses dynamic bids - down only, an 80 daily budget, and a +50% top-of-search placement modifier.
772 words, about 4 min4Sponsored Brands Video on a Launch That Is Not Ready
You are launching a line of ceramic planters under a Brand Registered brand with an existing Store. The launch includes 12 ASINs: 3 in stock with 4.4-4.6 stars and 40+ reviews, 5 with 3.7-3.9 stars and fewer than 12 reviews, 2 that are in stock only in the 6-inch size while the 8-inch and 10-inch variants show 'currently unavailable,' and 2 that are seasonal and out of stock.
813 words, about 4 min5Does Remarketing Deserve the Credit?
Over 90 days, total attributable sales rose 6% while ad spend rose 40%; TACOS moved from 9% to 14%. The account runs Sponsored Products (ACOS 45%), Sponsored Brands (ACOS 30%), and Sponsored Display views remarketing (ACOS 12%).
801 words, about 4 min