Amazon Sponsored Ads study plan

Map the Sponsored Products hierarchy (campaign, ad group, product ad, keyword and product target) and state which settings are controlled at each level.

Build a decision tree for choosing between automatic and manual campaigns, and between single-ASIN and multi-ASIN ad groups.

Differentiate keyword targeting from product targeting (ASIN and category) and justify which to use for a launch, a defense, and a cross-sell scenario.

Compare the four automatic targeting groups (close match, loose match, substitutes, complements) and predict which search terms each will surface.

Draft an account naming convention that encodes marketplace, targeting type, match type, and product family.

Classify a list of 20 real search terms into exact, phrase, and broad match outcomes and predict which queries each keyword would trigger.

Write a negative keyword hierarchy that separates campaign-level from ad-group-level negatives and distinguishes negative exact from negative phrase.

Execute a search-term harvesting workflow: tag converting versus non-converting terms and route each to a new keyword, a negative, or no action.

Determine when negative product and negative ASIN targeting should replace keyword negatives.

Assemble a seed keyword list from branded, category, competitor, and problem-aware sources.

Explain how dynamic bidding options interact with the base keyword bid to set the effective bid in each auction.

Calculate effective bids and CPC ceilings for five scenarios that combine a base bid with a placement adjustment percentage.

Derive budget sufficiency from spend and impression-share data and decide when a budget increase is justified versus when a bid change is the right lever.

Compare portfolio-level and campaign-level budgets and state which campaigns should be grouped together.

Describe what happens to delivery when a daily budget is exhausted early and how that shows up in reporting.

Differentiate the Sponsored Brands formats (product collection, store spotlight, brand video) and describe where each renders and what landing destinations each supports.

Assemble an eligibility checklist covering brand enrollment, advertised-product requirements, and creative asset specifications.

Match each format to a campaign objective: awareness, new-to-brand acquisition, store traffic, or product-page conversion.

Specify the creative requirements and constraints for brand video assets, including length, aspect ratio, and safe-zone considerations.

Compare keyword targeting and product targeting availability across the Sponsored Brands formats.

Distinguish Sponsored Display audience targeting from product targeting and explain which placement contexts each unlocks.

Design a three-tier retargeting ladder (views remarketing, similar-product, and broad interest) and assign a bid posture to each tier.

Apply negative product targeting to remove wasted placements and justify which ASINs to exclude.

Select a 10-ASIN product-targeting list for a conquesting tactic using price, rating, and category adjacency criteria.

Explain how Sponsored Display creative is generated from the product listing and what listing elements therefore matter most.

Compute CTR, CPC, CVR, ACoS, ROAS, and TACoS from raw impression, click, spend, sales, and order inputs, and convert between ACoS and ROAS.

Compare the available attribution windows and explain how window choice changes reported conversions and apparent ACoS.

Select the right report for each question: search term, targeting, placement, advertised product, and purchased product reports.

Diagnose funnel symptoms in order: low impressions, then low CTR, then low CVR, then high ACoS, and name the lever for each.

Audit a product detail page against retail readiness criteria covering title, main image, price competitiveness, availability, review count, and Prime eligibility.

Draft Sponsored Brands headline and video ad copy that satisfies character limits and states a clear value proposition.

Assess whether a product is ready to advertise and document the blockers that would suppress conversion rate.

Design the creative refresh cadence for a brand video campaign and define the metric that triggers a refresh.

Complete a timed full-length practice exam and score results by domain to expose residual gaps.

Rebuild the weakest two domains from source material and re-attempt every missed item without notes.

Design a recurring weekly optimization SOP covering bid review, search-term harvest, budget checks, and placement review.

Consolidate one-page summaries for all eight domains into a single revision pack.