SHB Specialist Makeup Services key terms

A structured conversation before makeup begins that uncovers the client's goals, event details, preferences, allergies, and budget so the artist can propose a suitable design and confirm expectations in writing.

A short written summary of the agreed look, including occasion, color direction, finish, products to avoid, timing, and touch-up plan, used to keep artist and client aligned throughout the booking.

A printed or hand-drawn face outline on which the artist sketches color placement, shape, and product notes, giving the client a visual preview and the artist a working reference on the day.

A visual and tactile assessment of the client's skin type, undertone, texture, hydration, sensitivity, and areas needing correction, performed before product selection to guide preparation and foundation choices.

Any condition, allergy, recent treatment, or open lesion that makes a planned product or technique unsafe, requiring the artist to modify the service or decline and refer the client to a medical professional.

A small controlled application of a product on a discreet area of skin, observed for a set period before full use, to detect an allergic or irritant reaction in a sensitive client.

The client's clear agreement to a service after being told what it involves, the products used, likely duration, possible risks, and alternatives, documented before work starts.

The cleansing, exfoliating, toning, and moisturizing sequence performed before makeup so the surface is clean, smooth, and balanced, helping products adhere evenly and last longer.

The subtle underlying hue of the skin, usually described as cool, warm, neutral, or olive, which stays constant regardless of surface color and determines which foundation and color families flatter the client.

The surface color of the skin that can shift with sun exposure, flushing, or cosmetics, sitting above the undertone and sometimes misleading artists who match foundation under poor lighting.

A thin base layer applied after skin care and before foundation to smooth texture, blur pores, control shine or add glow, and improve the adhesion and wear time of makeup.

The study of how hues relate on the color wheel, including complementary, analogous, and triadic relationships, used to choose harmonious makeup palettes and to neutralize unwanted tones on the skin.

Neutralizing an unwanted skin tone by applying a complementary hue beneath foundation, such as green over redness or peach over blue-toned dark circles, before blending to an even finish.

A pigmented product applied in small amounts to hide dark circles, blemishes, redness, or discoloration, chosen in a shade close to the skin for spots and slightly lighter for under-eye brightening.

Selecting a base whose depth and undertone blend seamlessly with the client's jawline and neck in natural light, then testing several shades on the skin rather than on the hand.

A pre-wedding appointment where the full look is tested, photographed, and timed, allowing adjustments for lighting, longevity, and the client's comfort before the wedding day itself.

Products and techniques formulated or layered to resist sweat, tears, humidity, and long hours, typically using thin layers, setting powder, and a fixing spray for events lasting many hours.

A fine mist applied after makeup to help powders and creams meld into the skin, reduce a cakey appearance, and extend wear, available in mattifying and hydrating versions.

A small set of essentials such as blotting papers, powder, lip color, and cotton swabs given or kept for the client so the look can be refreshed during a long event.

Makeup designed for camera conditions, accounting for flash, studio lighting, and lens distortion, often slightly stronger in contrast and matte in finish than everyday wear to avoid washout.

Products formulated with light-diffusing particles and fine pigments that look smooth under high-resolution cameras, applied thinly because heavy texture becomes visible on screen.

Creative makeup made for magazine, campaign, or runway storytelling, where concept, color, and shape may be exaggerated and are judged by the final image rather than everyday wearability.

A makeup design built to match a fashion collection's theme and to read from a distance under show lighting, usually balanced so it complements rather than competes with the garments.

Makeup that transforms an performer's appearance to fit a role, using shape changes, aging, color, and prosthetics to communicate age, personality, health, or species to an audience.

A sculpted piece of silicone, foam, or gelatin adhered to the skin to add or alter features such as a nose, brow, or wound, blended at the edges and colored to match surrounding skin.

A resin-based adhesive used to attach prosthetics, facial hair, or small props to the skin, applied thinly, allowed to become tacky, and later removed with a suitable solvent rather than pulled off dry.

A solvent formulated to dissolve spirit gum, tape, or prosthetic edges gently without tearing skin, used with soft swabs and followed by cleansing to remove residue.

A special-effects technique layering alcohol-activated or cream colors in yellows, greens, purples, and reds to imitate the staged healing of a contusion, with edges softened for realism.

The routine practices that reduce germs on tools, surfaces, and hands, including washing, disinfecting implements, and replacing single-use items, protecting both client and artist from infection.

The transfer of germs from one person, tool, or surface to another, commonly through shared brushes, double-dipping, or unwashed hands, and prevented by separating clean and used items.

Treating tools and surfaces with an approved chemical agent that destroys most harmful organisms on inanimate objects, performed after cleaning and before the item is reused on another client.

The regular washing of bristles with mild soap or brush cleanser, reshaping and drying them flat, which removes product buildup, preserves the brush, and limits germ transfer between clients.

A patting or tapping application with a sponge or brush that presses product into the skin without dragging, used to build coverage, blend edges, or create a soft textured finish.

A technique of pressing a generous layer of loose powder over cream products and letting it sit before dusting away the excess, used to set the under-eye and control shine for long wear.

Building coverage or intensity gradually with thin coats of product, allowing each layer to set, which produces a more natural, durable result than one heavy application.

A circular diagram arranging hues by relationship, used by artists to select harmonious combinations and to identify the opposite hue needed to neutralize an unwanted tone.

The artist's on-set supply of hand sanitizer, gloves, disposable wands, tissues, and waste bags kept within reach so cleanliness is maintained between steps and between clients.