ENADE Marketing study materials
ENADE Marketing study resources

ENADE Marketing flashcards

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32 cards. Read the term and the definition here. The deck at the top of this page is optional.

Enade
National student performance exam applied to concluding undergraduate students in Brazil, part of the Sinaes evaluation system, held triennially.
Sinaes
Brazilian National System for the Evaluation of Higher Education, which integrates institutional, course, and student assessments including Enade.
General formation component
Part of Enade assessing broad competencies and general knowledge, comprising 10 questions and about 25 percent of the final score.
Specific component
Part of Enade assessing knowledge specific to the course area, comprising 30 questions and about 75 percent of the final score.
Concluinte status
Registration condition of a student who has completed the required credits and is eligible to take Enade as a graduating student.
Student questionnaire
Mandatory Enade socioeconomic and academic survey; an irregular questionnaire can invalidate participation and block result access.
CPC
Preliminary Course Concept, a 1-5 indicator combining Enade results, faculty qualification, and infrastructure data for a course.
IGC
General Index of Courses, a 1-5 institutional indicator aggregating course CPCs and postgraduate evaluation data.
Minimum satisfactory concept
Reference level 3 on the 1-5 Sinaes scale, indicating acceptable performance; concepts 1 and 2 are insufficient.
CST specific component
Enade section for technology courses assessing applied competencies aligned with the technological axis of the program.
Enamed
National assessment of medical students in the final phase of the Medicine program, evaluating general and specific medical competencies.
SUS principles
Constitutional principles of the Brazilian public health system: universality, integrality, and equity in access to health services.
Primary care
First level of health care, the gateway to the SUS, emphasizing promotion, prevention, and continuous longitudinal care.
Health surveillance
Set of actions monitoring health conditions and risks in populations, guiding prevention and control measures.
Clinical reasoning
Cognitive process of gathering data, forming hypotheses, and selecting diagnostic and therapeutic decisions in patient care.
Multiple-choice format
Enade item format with five alternatives labeled A to E, of which only one is the correct answer.
DCN Medicine
National Curricular Guidelines for Medicine, defining competencies and the reference matrix for medical training and assessment.
Integrality
SUS principle ensuring care across promotion, prevention, treatment, and rehabilitation, considering the whole person.
Enamed specific component
Exam section with clinical cases requiring diagnostic and therapeutic reasoning across major medical specialties.
Enade das Licenciaturas
National assessment of concluding students in teacher-education programs, evaluating pedagogical and disciplinary competencies.
Licenciatura
Undergraduate teacher-education program that grants a teaching license for basic education in a specific discipline.
BNCC
National Common Curricular Base, defining essential learning competencies that guide basic education and teacher training.
Didactics
Field studying teaching methods and the organization of learning processes, central to licenciatura assessment.
Discursive question
Open-ended Enade item requiring written argumentation, evaluated by trained raters using defined criteria.
Pedagogical knowledge
Knowledge about teaching, learning, and curriculum that enables the teacher to plan and conduct instruction effectively.
Inclusive education
Educational approach ensuring access and participation of all students, including those with disabilities, in regular schooling.
School management
Administrative and pedagogical organization of schools, including planning, governance, and collective decision-making.
Reflective practitioner
Conception of the teacher as someone who analyzes and improves their own practice through continuous reflection.
Theory-practice articulation
Principle linking academic knowledge with classroom experience in teacher education, emphasized in licenciatura assessment.
DCN Licenciaturas
National Curricular Guidelines for initial teacher education, defining competencies and the reference matrix for licenciatura programs.
Educational policy
Set of public guidelines and laws governing education systems, funding, and school organization, assessed in Enade.
Weighted final grade
Enade score computed as the weighted sum of general and specific components, reported on a 0-100 scale.