Tour-Guide Professional Ethics (导游职业道德)
What this domain tests
职业道德 is the domain where the exam checks whether you can turn abstract principles into defensible on-tour decisions. Questions usually present a concrete dilemma - a tip, a kickback, a request to skip a stop, a joke that offends a group - and ask what the guide should do and on what basis.
Core standards
- 爱国敬业、宾客至上、诚信服务、公平交易、廉洁自律 are the standard formulations; expect them as answer options.
- 国家利益与民族尊严: on ethnic, religious, territorial or historical topics, follow the Constitution, laws and official formulations. Do not repeat rumours or personal political opinions to a group.
- 尊重旅游者: dignity, religious belief, ethnic custom, privacy. Do not pry into income or age, do not photograph people without consent, never disclose the rooming list or ID/passport data.
- 廉洁: no soliciting tips, no kickbacks from shops or optional-tour operators, no inducing, deceiving, forcing or covertly forcing purchases (《旅游法》第41条).
- 履职: follow the agency's reception plan; do not add, cut or suspend items at will; do not privately contract guiding work without agency assignment (《导游人员管理条例》).
- 保护资源: no carving, no touching relics, no feeding wildlife, respect capacity limits and smoking bans.
Ethical limits of commentary
Do not cater to vulgar taste; keep superstition, obscenity and fortune-telling out of讲解. In religious sites, explain belief without proselytising or disparaging any faith.
Worked example
Before a shop stop, a guest offers: "Add two more shops and split the commission with me." Correct handling: decline, cite 《旅游法》第35条 (no designated shops, no obtaining kickbacks), state that any shopping must be agreed in the contract and must not disrupt other guests' itinerary, report to the agency, and log the incident. Reasoning: a kickback is 不正当利益; if a complaint follows, the guide and the agency are both liable, and the guide personally risks a fine, suspension or revocation of the 导游证.
Traps that cost marks
- Treating tips and kickbacks as the same thing: a voluntarily offered tip is not illegal; soliciting one is.
- Believing "the guest agreed, so it is fine": consensus is only one condition; the arrangement must also be in the contract, must not affect other guests, and must not generate kickbacks.
- Giving only a moral answer: the marking scheme wants the legal article plus the operational step.