DMI CDMP case studies
DMI CDMP · Put your knowledge to work in context.
The Certified Digital Marketing Professional, also sold as DMI Pro and, in the United States, as the DMI + AMA Professional Certificate in Digital Marketing, is a self-paced online certification from the Digital Marketing Institute. The provider describes DMI as a global standard in digital marketing certification with over 300,000 members and over 75,000 certified professionals worldwide, and lists the programme at 22 hours of self-paced study. It is aimed at career switchers, business owners and marketing managers, and the syllabus spans seven practice areas: digital strategy, SEO, paid search (PPC), social media marketing, content marketing, email marketing, and data and web analytics. Because the course is delivered entirely online and self-paced, candidates can study around full-time work; DMI reports that 44% of graduates got a promotion within 12 months and 74% got a salary increase. The DMI CDMP case studies are 5 cases and about 3,151 words.
1The 18-Month E-Commerce Pivot at a Legacy Distributor
Meridian Industrial Supply is a 180 million distributor of pumps, valves, and fittings with 38 branches and 1,100 employees. Fourteen contract accounts generate 62% of revenue, and 70% of orders still arrive by phone, fax, or emailed PDF.
603 words, about 3 min2Consolidating a Decaying Content Library Before a Replatform
CobaltHQ sells project-management software to architecture and engineering firms. Its marketing site has 4,200 URLs, including 1,100 blog posts and 140 near-duplicate 'alternatives' pages.
675 words, about 3 min3Lead Quality Collapse After a Smart Bidding Rollout
Summit Home Services runs HVAC, plumbing, and electrical services across 14 locations. It spends $85,000 per month on Google Ads.
590 words, about 3 min4Influencer Program Under Fire After a Viral Claim
Ripple Electrolytes is a direct-to-consumer beverage brand with $24 million in annual revenue. It works with 150 micro-influencers who post recipe and workout content and use unique discount codes.
635 words, about 3 min5The Revenue Attribution Fight at a Subscription Box
Parcel & Pantry is a subscription snack box with 420,000 email subscribers and 31 million in annual revenue. Finance reports 5.2 million in online revenue last quarter.
648 words, about 3 min