DMI CDMP study plan

Define digital strategy, digital transformation, and digital maturity in your own words and write a one-paragraph definition of each

Map the strategy domain's exam weighting against the other six domains and rank study time proportionally

Build a glossary of 20 strategy terms covering vision, mission, value proposition, business model, and competitive analysis

Draft a one-page SWOT and PESTLE for a fictional brand to practice applying frameworks under time pressure

Compare at least four strategy frameworks (SWOT, PESTLE, Porter's Five Forces, business model canvas) and note when each is appropriate

Explain how KPIs, OKRs, and ROI connect digital objectives to measurable outcomes

Outline the stages of a digital transformation roadmap from audit to optimization

Answer 30 strategy practice questions and log every miss with the reason it was missed

Explain how search engines crawl, index, and rank pages, and describe the role of robots.txt, sitemaps, and canonical tags

Distinguish on-page, off-page, and technical SEO and list the levers in each

Write title tags and meta descriptions for five sample pages that meet length and intent guidelines

Diagnose a sample site's crawl or indexing issue from a written scenario and propose fixes

Differentiate keyword intent types (informational, navigational, commercial, transactional) and match each to content formats

Explain how backlinks, domain authority, and link quality are evaluated without relying on any single metric

Describe how Core Web Vitals and mobile-first indexing affect rankings

Interpret a sample rankings and traffic report and identify which pages deserve optimization first

Explain how ad auctions, Quality Score, and bid strategies interact to set ad rank and cost

Structure a campaign into ad groups with tightly themed keyword sets and match types

Write three responsive search ad variants and justify each headline and description choice

Define conversion tracking and explain how to calculate CPA, ROAS, and click-through rate from given numbers

Compare organic, paid, and earned social tactics and match each platform to a stated business objective

Draft a two-week social content calendar with post types, captions, and a measurement metric per post

Build a content marketing funnel mapping awareness, consideration, and conversion content to formats

Explain how to repurpose one long-form asset into at least four channel-specific pieces

Explain list building, consent, segmentation, and personalization as email program foundations

Write a three-email welcome sequence with subject lines and a single call to action per email

Identify the correct metric for a stated analytics question (bounce rate, session duration, conversion rate, attribution)

Describe how to set up conversion tracking and a UTM taxonomy for a sample campaign

Complete a full-length timed practice exam under exam conditions and record the score

Review every missed question and re-study the underlying concept rather than memorizing the answer

Revisit the weakest two domains from practice results and drill 20 questions in each

Summarize the top five takeaways per domain on a single review sheet