Dotdigital Certification case studies
Dotdigital Certification · Put your knowledge to work in context.
The Dotdigital certification is a credential for marketers and marketing-operations specialists who build and run campaigns on the Dotdigital platform. It is aimed at practitioners who configure journeys, personalize cross-channel experiences, run loyalty and retention programs, and work with customer data and reporting rather than at developers writing custom code. The Dotdigital Certification case studies are 5 cases and about 4,840 words.
1Four Programs, One Contact: Fixing Overlap Before Peak Season
Northwind Outfitters runs four Dotdigital programs that can all trigger for the same contact: a welcome series (3 emails over 10 days), an abandoned-browse program (fires 2 hours after a product view with no purchase), an abandoned-cart program (fires 1 hour after cart abandonment), and a weekly best-sellers campaign. Last quarter the average new contact received 11 emails in their first 14 days.
940 words, about 5 min2Reminder Cadence Across Email, SMS and WhatsApp at a Dental Group
A dental group with 41 clinics uses one Dotdigital account for appointment reminders and recall campaigns. Consent rates among active patients are email 78%, SMS 84% and WhatsApp 31%.
967 words, about 5 min3Reconciling Two Attribution Numbers Before a Board Pack
Harborline is a B2C subscription box. Its Dotdigital reporting and its web analytics platform disagree about last quarter.
993 words, about 5 min4An AI Agent That Wins Opens and Loses Revenue
Lumen Beauty uses an AI agent in Dotdigital to write subject lines and select the hero product block for a weekly newsletter sent to 240,000 contacts. After eight weeks, the AI variant's open rate was 31.4% against 26.2% for a human-written control, but revenue per recipient was £0.41 versus £0.44, and unsubscribe rate rose from 0.11% to 0.19%.
995 words, about 5 min5Choosing a Win-Back Offer Under a Hard Discount Budget
Kettle & Co is a coffee subscription with 48,000 active subscribers and 19,000 lapsed subscribers who have not ordered in 90+ days. Average order value is £34 and gross margin is 41%.
945 words, about 5 min