Dotdigital Certification study guide
Dotdigital Certification · Work through your exam, one topic at a time.
The Dotdigital certification is a credential for marketers and marketing-operations specialists who build and run campaigns on the Dotdigital platform. It is aimed at practitioners who configure journeys, personalize cross-channel experiences, run loyalty and retention programs, and work with customer data and reporting rather than at developers writing custom code. The Dotdigital Certification study guide has 5 sections and about 2,978 words.
01Marketing automation: building programs that behave predictably
The Marketing automation domain tests whether you can design, launch and maintain journeys in Dotdigital's visual program builder - not simply send one-off campaigns. Questions focus on enrollment, node behaviour, branching logic and the rules that decide who moves forward and who exits.
459 words, about 2 min02Personalization: variables, dynamic blocks and safe fallbacks
The Personalization domain tests how you use contact data and behaviour to change what a recipient sees - in subject lines, body content, product blocks and on-site experiences - without breaking the message for contacts whose data is missing or stale. Personalization variables map to contact data fields and are resolved at render time, close to send.
437 words, about 2 min03Loyalty and retention: lifecycle, opt-down and incrementality
The Loyalty and retention domain tests how you keep existing customers buying and reading rather than how you acquire new ones. Expect questions on lifecycle segmentation, loyalty data, preference management and how retention is measured.
423 words, about 2 min04Channels: email, SMS/MMS, WhatsApp, push, web and ads
The Channels domain tests channel selection and the hard constraints that differ by channel. The exam expects you to know which channel fits a message, what consent and technical prerequisites each needs, and where a send will silently fail.
447 words, about 2 min05Customer data: contacts, fields, address books and segments
The Customer data domain tests the model everything else depends on: how contacts, data fields, address books, segments and consent fit together, and how behavioural and transactional data arrive from integrations. A contact record is keyed on email address; data fields hold standard and custom attributes with defined types such as text, number, date and boolean.
1,212 words, about 6 min