Andalusia PAU Business and Business Model Design study plan
Andalusia PAU Business and Business Model Design · Give each week a clear focus.
8 weeks · About 7 hours per week
Business model design: value proposition, customer segments, channels and revenue streams & Business model analysis: Canvas, Lean Canvas and other modelling tools
Define value proposition, customer segment, channel and revenue stream in your own words and write a one-line definition for each in a personal glossary.
Deconstruct three real Andalusian businesses (for example a neighbourhood bakery, a rural hotel and a software studio) into the nine Canvas blocks, labelling each block with concrete evidence rather than assumptions.
Distinguish the Business Model Canvas from the Lean Canvas and state in writing which blocks differ and why the Lean version suits an early-stage venture.
Build a complete Canvas for a business idea of your own, then mark the three blocks you understand least.
Your checkpoint
A one-page Canvas for your own idea plus a second Canvas for a real local firm, each block filled with at least one verifiable fact.
Business model design: value proposition, customer segments, channels and revenue streams & Business model analysis: Canvas, Lean Canvas and other modelling tools
Rewrite your value proposition as a job-to-be-done statement naming the customer, the problem and the measurable gain.
Classify your revenue streams as recurring or one-off and as transaction- or subscription-based, and justify the choice in two sentences per stream.
Compare your Canvas against the Lean Canvas and a SWOT, noting which tool answers which question.
Identify the riskiest assumption in your model and design a cheap test for it.
Your checkpoint
A revised model document containing a job-to-be-done statement, a revenue-stream table with justification, and a written test plan for the riskiest assumption.
Business strategy: competitive analysis, strategy formulation and growth & The firm and its environment: objectives, stakeholders and corporate social responsibility
Apply Porter's five forces to one industry of your choice, scoring each force and stating the evidence behind each score.
Explain the difference between cost leadership, differentiation and focus strategies, and place two real competitors on that map.
List the main stakeholders of a firm and match each to a legitimate claim, then rank them by power and interest.
Draft the objectives of a firm in SMART form, separating economic from social goals.
Your checkpoint
A two-page competitive and stakeholder analysis for one industry, including a five-forces table, a strategy map and a stakeholder power-interest grid.
Business strategy: competitive analysis, strategy formulation and growth & The firm and its environment: objectives, stakeholders and corporate social responsibility & Business and sustainability: social, environmental and ethical dimensions
Distinguish growth strategies by Ansoff's matrix, giving one concrete example per quadrant.
Compare organic growth with mergers, acquisitions and alliances, listing two advantages and two risks of each.
Explain corporate social responsibility and the triple bottom line, and apply them to a case where profit and social goals conflict.
Argue both sides of a sustainability trade-off in writing, then defend one position in 150 words.
Your checkpoint
A written case answer of about 400 words recommending a growth path for a named firm and justifying it on economic, social and environmental grounds.
Innovation and entrepreneurship: idea generation, validation and start-up launch
Generate at least fifteen business ideas using three different ideation techniques and shortlist three by explicit criteria.
Write a falsifiable hypothesis for each shortlisted idea and specify the evidence that would kill it.
Design a customer-validation script of eight questions that avoids leading prompts.
Map the launch steps of a start-up from prototype to first paying customer, naming the milestone at each step.
Your checkpoint
An idea-validation dossier: fifteen raw ideas, three hypotheses, one interview script and a launch roadmap with dated milestones.
Financial management: investment appraisal and financing decisions
Compute net present value, internal rate of return and payback period for a project with given cash flows, showing each formula step.
Explain why NPV and IRR can disagree on mutually exclusive projects and state which rule prevails.
Compare debt and equity financing on cost, control, risk and repayment obligation, and match each source to a firm's stage.
Interpret the effect of a financing choice on gearing and on the cost of capital.
Your checkpoint
A worked investment appraisal of one project, including a cash-flow table, NPV, IRR, payback and a one-paragraph financing recommendation.
Financial and accounting information: analysis of financial statements & People and organisation: human resources and organisational design
Compute the main ratios of a firm from a given balance sheet and income statement, grouping them into liquidity, solvency, profitability and efficiency.
Interpret a ratio trend rather than a single value, and write three sentences on what each movement signals.
Compare functional, divisional and matrix structures, naming one coordination cost of each.
Explain recruitment, training and motivation as linked human-resource functions and connect motivation to productivity.
Your checkpoint
A ratio-analysis sheet with at least eight ratios, a trend commentary, and a half-page recommendation on organisational structure for a growing firm.
The firm and its environment: objectives, stakeholders and corporate social responsibility & Business strategy: competitive analysis, strategy formulation and growth & Business model design: value proposition, customer segments, channels and revenue streams & Business model analysis: Canvas, Lean Canvas and other modelling tools & Innovation and entrepreneurship: idea generation, validation and start-up launch & Financial management: investment appraisal and financing decisions & Financial and accounting information: analysis of financial statements & People and organisation: human resources and organisational design & Business and sustainability: social, environmental and ethical dimensions
Answer two full timed practice papers under exam conditions and mark them against the official weighting of each domain.
Re-study only the domains where your marked score falls below the exam weighting for that domain.
Condense every domain into a one-page formula and definition sheet you can revise from in the final days.
Rehearse the structure of a long case answer: identification, analysis, decision and justification.
Your checkpoint
Two marked practice papers with a scored error log and a final one-page revision sheet covering all nine domains.
Milestones
Week 2: You can draw a full Canvas and a Lean Canvas from memory and explain, without notes, why each block exists and which assumption it tests.
Week 4: You can answer a strategy case question in under 25 minutes, naming the framework used, applying it to the facts and reaching a defended recommendation.
Week 6: You compute NPV, IRR and payback correctly on unseen cash flows and can justify a financing choice in writing.
Week 8: Both timed papers score at or above your target, with no domain scoring below half of its exam weighting.