EXIN BCS Gen AI Award study materials
EXIN BCS Gen AI Award study resources

EXIN BCS Gen AI Award key terms

EXIN BCS Gen AI Award · Get comfortable with the vocabulary.

Generative AI

A class of machine learning systems that produce new content such as text, images, audio, or code by learning statistical patterns from large training datasets, rather than only classifying or predicting labels.

Related: Large Language Model, Foundation Model, Training Data
Large Language Model (LLM)

A neural network trained on very large text corpora to predict and generate language, typically built on the transformer architecture and capable of summarisation, translation, question answering, and code generation.

Related: Transformer, Token, Generative AI
Foundation Model

A broad, general-purpose model trained on massive unlabelled data that can be adapted to many downstream tasks through prompting or fine-tuning instead of being built for one narrow purpose.

Related: Fine-tuning, Large Language Model, Prompt
Transformer

A neural network architecture based on self-attention that processes all parts of an input in parallel, enabling the scale and context handling behind modern language and multimodal models.

Related: Attention Mechanism, Token, Large Language Model
Token

A unit of text, roughly a word fragment, that a model reads and generates; token counts determine context limits, latency, and API cost.

Related: Context Window, Large Language Model, Embedding
Embedding

A numeric vector representing the meaning of text, images, or other data so that semantically similar items sit close together, enabling search, clustering, and retrieval.

Related: Retrieval-Augmented Generation, Vector Database, Token
Training Data

The collection of examples a model learns from; its quality, coverage, recency, and licensing strongly shape model behaviour, bias, and legal exposure.

Related: Data Bias, Copyright Infringement Risk, Hallucination
Fine-tuning

Further training of a pre-trained model on a smaller, task-specific dataset so it adapts to a domain, tone, or format while retaining its general capabilities.

Related: Foundation Model, Prompt Engineering, Training Data
Inference

The act of running a trained model to produce an output for a given input; inference cost and speed drive operational decisions in deployed generative AI services.

Related: Token, Latency, Model Parameters
Model Parameters

The learned numeric weights inside a neural network that encode its behaviour; parameter count is a rough indicator of capability, cost, and hardware requirements.

Related: Inference, Fine-tuning, Large Language Model
Multimodal Model

A model that accepts or produces more than one data type, such as text plus images or audio, allowing tasks like describing a photo or generating an image from a written prompt.

Related: Generative AI, Prompt, Diffusion Model
Diffusion Model

A generative technique that learns to reverse a gradual noising process, producing images or audio by starting from random noise and iteratively refining it toward a coherent result.

Related: Multimodal Model, Generative AI, Prompt
Hallucination

A confident but incorrect or fabricated model output, such as an invented citation or non-existent policy, arising because the system predicts plausible text rather than verifying facts.

Related: Grounding, Retrieval-Augmented Generation, Human Oversight
Context Window

The maximum amount of text, measured in tokens, that a model can consider at once; content beyond it is truncated or ignored, affecting long-document and chat use cases.

Related: Token, Prompt, Retrieval-Augmented Generation
Knowledge Cut-off

The date after which a model's training data contains no information, meaning recent events, prices, or regulations are unknown unless supplied in the prompt or retrieved externally.

Related: Training Data, Retrieval-Augmented Generation, Grounding
Grounding

Anchoring model output in verifiable sources such as supplied documents, databases, or search results so that responses reflect evidence rather than unsupported generation.

Related: Retrieval-Augmented Generation, Hallucination, Citation Verification
Retrieval-Augmented Generation (RAG)

An architecture that retrieves relevant passages from an external knowledge store and inserts them into the prompt so the model answers from current, organisation-specific evidence.

Related: Embedding, Vector Database, Grounding
Vector Database

A data store optimised for similarity search over embeddings, used to find the passages most relevant to a user query before they are passed to a generative model.

Related: Embedding, Retrieval-Augmented Generation, Grounding
Prompt

The instruction and any supporting context given to a generative AI system that steers what it produces; its wording, structure, and examples strongly influence output quality.

Related: Prompt Engineering, System Prompt, Few-Shot Prompting
Prompt Engineering

The practice of designing, testing, and iterating instructions and context to obtain reliable, relevant, and appropriately formatted outputs from a generative AI model.

Related: Prompt, Few-Shot Prompting, Chain-of-Thought Prompting
System Prompt

A persistent instruction set that defines a model's role, constraints, tone, and boundaries before user input arrives, shaping behaviour across an entire conversation or application.

Related: Prompt, Guardrails, Prompt Injection
Zero-Shot Prompting

Asking a model to perform a task with instructions only and no worked examples, relying on its general training to infer the expected behaviour and output format.

Related: Few-Shot Prompting, Prompt, Prompt Engineering
Few-Shot Prompting

Including a small number of example inputs and desired outputs in the prompt so the model can imitate the pattern, tone, or format required for the real task.

Related: Zero-Shot Prompting, Prompt Engineering, Prompt
Chain-of-Thought Prompting

A technique that asks a model to reason through intermediate steps before answering, improving performance on multi-step problems while increasing output length and cost.

Related: Prompt Engineering, Prompt, Hallucination
Role Prompting

Assigning the model a persona or expertise, such as auditor or support agent, to steer vocabulary, depth, and perspective in its response.

Related: System Prompt, Prompt, Prompt Engineering
Temperature

A sampling setting controlling randomness in generation; lower values give more deterministic, repeatable output, while higher values increase variety and creative divergence.

Related: Inference, Prompt Engineering, Reproducibility
Prompt Injection

An attack in which malicious text, often hidden in documents or web pages, tricks a model into ignoring its instructions or leaking data or capabilities.

Related: Guardrails, System Prompt, Data Leakage
Data Leakage

Unintended exposure of confidential information, occurring when sensitive input is sent to an external model, retained in logs, or reproduced in outputs visible to others.

Related: Prompt Injection, Confidentiality, Human Oversight
Guardrails

Technical and procedural controls such as content filters, input validation, output checks, and usage policies that constrain what a generative AI system will accept or produce.

Related: Prompt Injection, Human Oversight, System Prompt
Human Oversight

Deliberate human review of AI outputs before consequential action, ensuring accountability, catching errors, and satisfying regulatory expectations for meaningful human control.

Related: Hallucination, Accountability, Guardrails
Data Bias

Systematic skew in training data that causes outputs to under-represent or stereotype groups, producing unfair or inaccurate results in hiring, credit, healthcare, and similar decisions.

Related: Training Data, Fairness, Transparency
Transparency

Openness about when and how generative AI is used, what data it processes, and what its limitations are, so users and affected parties can make informed judgements.

Related: Explainability, Accountability, AI Disclosure
Explainability

The degree to which the reasoning or contributing factors behind an AI output can be understood and communicated, which is difficult for large neural networks and matters in regulated decisions.

Related: Transparency, Accountability, Human Oversight
Accountability

Clear assignment of responsibility for AI-assisted outcomes to identifiable people or organisations, so that errors, harms, and compliance failures have an owner.

Related: Human Oversight, Governance, Transparency
Copyright Infringement Risk

The legal exposure arising when generated content reproduces protected material or when training data was used without permission, requiring licence checks and originality review.

Related: Training Data, Intellectual Property, AI Disclosure
AI Disclosure

Informing users or audiences that content was generated or assisted by AI, supporting honesty, trust, and compliance with emerging labelling obligations.

Related: Transparency, Copyright Infringement Risk, Accountability
AI Governance

The policies, roles, risk assessments, and monitoring an organisation puts in place to ensure generative AI use is lawful, safe, and aligned with business objectives.

Related: Accountability, Guardrails, Risk Assessment
Use Case Assessment

Structured evaluation of a proposed generative AI application against value, feasibility, data sensitivity, and risk criteria to decide whether and how to proceed.

Related: AI Governance, Return on Investment, Risk Assessment
Return on Investment (ROI)

The financial benefit of a generative AI initiative relative to its total cost, including licences, integration, training, review effort, and ongoing monitoring.

Related: Use Case Assessment, Total Cost of Ownership, Process Automation
Process Automation

Using generative AI to handle repetitive knowledge work such as drafting, summarising, classifying, and extracting information, freeing staff for judgement-intensive tasks.

Related: Return on Investment, Use Case Assessment, Human Oversight