Google Ads Search case studies
Google Ads Search · Put your knowledge to work in context.
The Google Ads Search credential is an assessment offered through Google's own learning and certification channels, intended for practitioners who plan, build, and optimize campaigns on the Google Search network. It is most useful for people working in paid search roles - account managers, in-house marketers, and freelancers - who want a structured way to demonstrate familiarity with Search campaign mechanics. The Google Ads Search case studies are 5 cases and about 3,206 words.
1The Broad-Match Spend Spiral at an Industrial Distributor
A B2B distributor of industrial fasteners spends 18,000/month on a single Search campaign built from a 4,200-keyword broad-match list assembled by a contractor. Target cost per lead is 120; the account is running at $210.
648 words, about 3 min2Nine Clinics, One Campaign, One Misleading CPA
A dental group runs nine clinics across three metros on 30,000/month. Everything sits in one Search campaign targeting all nine clinic cities with the location setting "presence or interest", one shared budget, and location bid adjustments of +20% on two locations.
645 words, about 3 min3Pinning, Ad Strength, and 600 Impressions a Day
A project-management SaaS runs one Responsive Search Ad with 15 headlines and 4 descriptions. Three headlines are pinned to position 1, one per persona, and the team reviews "Ad strength" weekly; it currently reads "Average".
634 words, about 3 min4Raising tROAS to 600% Before Black Friday
An online furniture retailer runs one Search campaign on a target ROAS of 400% with an $8,000 daily budget. Last Black Friday week, revenue tripled, ROAS fell to 310%, and the campaign was limited by budget for six days.
656 words, about 3 min5A Lead-Gen Account That Is Optimising Toward the Wrong Conversion
A home-security installer uses target CPA of 60 across Search. Three conversion actions are live: "Request a quote" form (primary), phone calls over 60 seconds (primary), and "pricing page view", imported from analytics and set as primary last month.
623 words, about 3 min