Google Ads Video case studies
Google Ads Video · Put your knowledge to work in context.
This page is an independent study guide for the Google Ads Video certification exam. It is written for media buyers, video specialists, and account managers who plan, build, and optimize video campaigns and want a structured way to prepare for the certification assessment. The Google Ads Video case studies are 5 cases and about 3,735 words.
1Launching a Lead-Gen Video Campaign for a Multi-Location Home Services Company
Crestline Home Services provides HVAC and plumbing repairs in three metro areas and spends 7,200 per month on Google Ads search, producing about 120 leads at a 60 cost per lead. Its sales cycle is two to four weeks, and 55% of leads become booked jobs.
821 words, about 4 min2Fitness App Install Campaign with Weak Creative Hook
PulseRun is a running app with a 12,000 monthly Video action campaign budget targeting installs at a 4.00 target cost per install. After four weeks, actual CPI is $7.20 and install volume is 1,650.
792 words, about 4 min3Scaling a DTC Coffee Subscription Without Overlapping Audiences
sells coffee subscriptions and spends 25,000 per month on Video action campaigns. It has a 42,000-address email list, 11,500 purchasers, and 3,200 purchasers in the last 90 days.
697 words, about 3 min4Video Action Campaign Missing Target CPA After Budget Increase
Northwind Solar runs a Video action campaign with a 40 Target CPA and a 500 daily budget. Before a recent change, it averaged 55 conversions per week at a 47 CPA, spent about 2,600 per week, and lost 28% of impression share to rank.
744 words, about 4 min5Measuring Brand Lift for a Reach Campaign with Weak Signal
Verdant Outdoor sells hiking gear and runs a Video reach campaign for a spring brand campaign. It spent 60,000 over four weeks, delivered 3.1 million impressions, and reached 1.4 million unique users in a target audience of 12 million.
681 words, about 3 min